5 Easy Tips to Make Your Custom Promotional Items Extraordinary

Establishing a distinct brand identity and maintaining a strong market presence are paramount for success. Amidst various marketing strategies, custom promotional items have emerged as a powerful tool to capture attention, foster brand recognition, and cultivate lasting relationships with consumers.

This comprehensive guide will delve into the intricacies of creating custom promotional items that resonate with your target audience, align with your brand identity, and effectively contribute to your marketing endeavours.

 

5 Tips to Make Your Custom Promotional Items Extraordinary

Creating custom promotional items is an excellent way to boost brand visibility and leave a lasting impression on your audience. Here are some valuable tips for creating effective and impactful custom promotional items:

1. Invest in a Good Packaging

Good packaging is everything. Customers feel extra special When they receive marketing gifts presented in high-quality product packaging. High quality does not have to be expensive. There are so many options nowadays. The key is proper execution, such as this one:

Veuve Clicquot‘s innovative product packaging is an excellent example of packaging design innovation. They use an eco-friendly gift box that can hold one standard bottle of champagne.

The box, when opened, turns into a beautifully crafted icebox, capable of keeping the champagne chilled for up to two hours when ice is added.

2. Choose Green!

Green marketing is gaining traction nowadays. If you want to make a positive impact on y our customers and the environment, opting for green promotional products is a wise decision. One of the many sustainable materials available today is wheatgrass. Once considered an agricultural waste, wheatgrass is now being used as a material for the manufacture of apparel, accessories, and household products.

Another sustainable material that is fast becoming popular is cork. Water, shock, and fire-resistant, they make great promotional phone holders, bags, and even custom drink coasters! Check out this blog to learn more about cork promotional products!

 

3. Make It Multi-Functional

I know you may have offered your customers a credit card-size bottle opener before. However, did you know that your credit card bottle opener can also be a ruler, a wrench, and a cellphone stand in one?

We love this particular promotional idea because of its simplicity and ingenuity. You can see that this is well-thought-out and nicely designed. A pocket item ensures that your customers take your brand wherever they go. We have a whole blog dedicated to this fantastic marketing gift, so check it out:

 

4. Pack Complementary Products Together to Make them Extra Special

With virtual conferences becoming a “normal” part of business operations, virtual swag bags have also become an integral part of their marketing plan. This is the perfect time to show off your company’s versatility and creativity by offering gifts that go together, such as this beard grooming gifts:

Pen, journal, beach towel, picnic umbrella, custom crayons, and colouring books. Receiving items that go together makes customers feel as if they are getting special gifts instead of mere promotional items.

5. Use a Printing Method that Makes Your Brand Name Pop

When using promotional products, it is crucial to ensure that the items are well-branded to enhance your brand positioning. Sometimes, the right branding and printing method is all you need to take your branding up a notch. Do consider laser engraving if you want precise, highly detailed designs on your packaging or product or embossing and debossing if you want to add an interesting texture.

You may also go for the classic tags and sewn labels. However, no matter what technique you choose, always make sure that your branding is clear and easily recognizable. We suggest consulting a professional product designer who can guide you with your designs. Luckily, our Mindsparkz team can help you with that.

Where Does ODM Come In?

If you need assistance with product sourcing, designing, and manufacturing custom promotional items, then be sure to contact our team. We have years of experience in the promotional product industry, and you can rely on us for high-quality merchandise tailored for your business.

After more inspiring marketing ideas? Then be sure to check these blogs out!

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