PediaSure is now offering a free promotional item: a fork and spoon set in the city of Ho Chi Minh! To provide additional support in the early development stages of a child, it offers consumers their very own branded cutlery set. This on-pack promo marketing strategy is one of the best ways to influence positive purchasing decisions among parents.
Free Promotional Item
What are the Benefits of Using Free Promotional Items for PediaSure?
Giving free items helps to…
1. Increased ROI
The goal of marketing is not merely about increasing site traffic and boosting brand awareness. The main goal of marketing is to earn profit. Thus, businesses opt to give away free promotional items in order to achieve this goal.
People tend to make a repeat purchase to your brand once they are satisfied with the free item and with the product you offered. In this case, PediaSure ensured to make its customers come back for more using its free spoon and fork set.
2. Secured brand retention
According to studies, only 53% of people remember TV ads but 76% can recall the brand of a company that gave them a free promo item. It is because free items serve as a tangible representation of a brand. As kids will regularly use this spoon and fork set, parents would be able to familiarize themselves with the brand that offers them the freebies.
PediaSure engages consumers through on-pack promotion of common everyday items such as cutlery which enables customers to relate back to the brand. Moreover, the colors, purple and orange, represent the brand’s identity. With that, it is able to successfully create brand retention among consumers.
3. Brand Exposure
This proven marketing strategy influences more consumers to purchase the product. With a higher inclination to buy, it boosts brand awareness and attracts potential customers. Hence, overall brand exposure and sales will increase as well.
4. Customer Loyalty
Being able to constantly capture consumer’s attention through a practical and interesting promotional product idea will build trust and loyalty in consumers towards the brand in the long run. PediaSure will surely strengthen and broaden its customer base.
Overall, an appealing and free promotional item has the ability to increase sales as it adds value to the main product. Moreover, it helps brands to differentiate themselves from others, gaining a higher competitive advantage.
With a remarkable knowledge of brand packaging design and manufacturing in China, the team is greatly willing to help you produce high-quality products that will satisfy your needs. Feel free to contact us for effective collaboration and more information!
Related Blogs
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Dutch Lady offered these anime characters as part of the brand’s promotional campaign. Read this blog to learn more about this marketing idea.
Ceelin has rewarded its customers with this bespoke custom bottle. Check out this blog to learn more about this cute on-pack item.
Innershine offered this on-pack item to its valued customers. Each pack of vitamins has a tote bag inside. Check this out!
Cadbury charmed store shoppers with this Peter Rabbit’s promotional plush animals. As the brand targets young audiences, this on-pack giveaway can definitely drive high foot traffic and sales in the retail stores.
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Frequently Asked Questions (FAQs)
What is On-Pack Promotion?
On-pack promotion is a very popular promotional strategy used for fast-moving consumer goods, such as cereal boxes, wine, and toothpaste.
Why on-pack promotion is important in marketing?
On-pack promotion is one of the most convenient ways to promote your brand, as it is easily identified by customers when the promotion is incorporated onto the packaging. This is also a great strategy for marketing managers who want their brand their stand out from competitors in the retail environment.
How on-pack promotion is used in marketing?
Promotions can come in the form of discounts (e.g. 10% off) , premiums (e.g. includes 10% more) or even physical gifts (e.g. free food container)
Look at this on-pack promotion by Woodbridge. For this project, we’ve created branded & reusable silicone bottle stoppers that can be used to preserve their wine bottles. This is then prompted with an on-pack promotion by installing it as a bottle necker that comes with the purchase. Want to learn more about designing on-pack items and promotions. Just click the picture below.
