Business Promotional Item: A Case Study on Darty’s Custom Toy Truck

An anniversary is more than just a celebration among companies. For them, it is a great opportunity to look back from where they started and to visualize where they are heading to. Moreover, it is a perfect time to thank employees, loyal customers, and whoever became part of the success of the company. Also, during anniversaries, offering a corporate gift and business promotional item becomes a ritual.

During our visit to France, we’re able to see this Darty truck miniature. Darty is currently celebrating its company anniversary. For years, it never fails to give its customers the best services they need.

What’s with the Iconic Truck?

The electronic brand is known for its excellent support to customers after purchasing items from them. Darty’s after-sales experts ensure the life of products whether under warranty or not.

Darty makes this miniature Renault 5 model as part of their anniversary promotion. It comes in blue and yellow color, and the brand logo is imprinted on the item. Moreover, the Darty website is present on this business promotional item.

 

The mini Renault 5 truck model underwent a die casting process. Die-cast cars are made of metal and plastic materials. Die casting is an efficient and economical process that offers a broad range of shapes and components than any manufacturing technique.

Moreover, die-cast products are durable, dimensionally stable, and have the feel and appearance of quality. It is also corrosion-resistant and monolithic meaning they combine many functions in one, complex-shaped part. Therefore, this Darty mini truck is guaranteed durable.

 

Here’s another good example of die-cast trucks. We found these unique retro trucks during  HK Licensing Show. A lot of promotional products were exhibited during the fair, but these die-car trucks stood out the most for us. Aside from witnessing a wide variety of unique products, our team was able to visit a number of  Asian Die-Cast Manufacturers.

 

How Can Darty Improve Marketing its Business Promotional Item?

Truly, Darty is very generous to give its customers after-sales services. It is a very perfect opportunity for the brand to get new customers and build a stronger relationship with their existing subscribers.

Aside from its exceptional customer support, a business promotional item is an effective marketing tool to reach out to potential clients. Furthermore, offering this during company anniversaries would definitely help to create a buzz in the market.  It is a very low-cost method to help draw new customers and retain existing clients. On top of that, it is a proven effective way to drive sales to a company.

Since Darty has been around for decades, it is already a reputable name in the industry. Aside from its high-quality electronic products and services, this promotional custom mini truck can help the brand sustain its popularity.

We definitely love the customizability of the Darty truck. It is arguably eye-catching. However, we believe that there is a more effective way for the brand to market this miniature truck and thereby help them intensify their anniversary promotion.

1. Assign a designated product display.

During our visit, we saw this interesting promotional truck toy placed on the store check-out desk. Though displaying products on the counter is an ideal marketing strategy, probably Darty can improve the way it exhibits the item.

 

Assigning a designated countertop display or point of sale display inside the store will definitely help increase the visibility of this promotional product. In addition, making customers emerge on the company history would also help pique shopper’s interest.

It could be added also to the POS display, thus customers will be able to read them while checking the product. But we also love how the store personnel introduced the company history to us. Talking with customers is certainly a good way to start a good rapport with them.

 

Furthermore, the product being displayed in the store was still inside the packaging. Thus, it would be better to showcase a single or two branded miniature trucks without the packaging. In that way, customers will be able to see the actual item.

 

Here’s an example of a creative product display we have featured before.

Vodafone is a pioneering technology communication company. It was able to stand out in the retail store because of its one-of-a-kind product display. The display was able to grab the customers’ attention because of its vibrant display color. Moreover, the miniatures made the concept more alive. Since it has a designated POS display inside the store, it helps introduce the product to the customers even more. It is also more accessible to customers who want to check the item.

 

2. Make all designs available in the store.

During our visit, we only saw this particular Renault 5 model in the store. Upon making further research about this promotional business item, we found that aside from Renault 5, it also comes in different Renault truck models.

 

Knowing this fact, we must say that this mini truck is a hot deal for toy collectors. Making all the models available in the Darty store would surely make people more interested in this business promotional item.

Customers would have different options to choose from. It’s either they purchase only one item or buy all the models available in the stores. That is why offering branded collectible trucks would be a great marketing strategy to create impulse buying or encourage multiple sales.

 

3. Offer the miniature truck as a promotional gift or GWP item.

This custom truck model is ideal to use as a desktop display or home decor. Having said that, this customized truck is best to give as a promotional gift to Darty’s loyal customers. Doing so will help them keep their existing clients, improve company image and enhance customers’ perception of the brand. Moreover, it can also help generate leads or referrals.

Here’s an example of a custom marketing gift from Marvel Magazine. Darty can also offer such marketing gifts to its loyal and existing clients to show the company’s appreciation to them.

 

Twinnings, a famous British tea company delighted its customers with these branded collector items. This gift with purchase is very interesting. Twinings used these retro truck figurines as incentive products for customers to buy its teabags from them.

In Conclusion,

Company anniversary celebrations can open a lot of opportunities if planned and executed properly. Therefore, business owners must think of a better way to make the event and promotion a memorable one for the business and for the customers.

Having said that, business promotional items indeed play a very crucial role in any business. Whether a starting or already big names in the industry still consider promotional products to market their business. And we believe that Darty would be a great example of a big business to mention. The product and services they are providing are absolutely exceptional. Consequently, the promotional item they are offering is certainly unique. Yet, the brand can still improve the way they introduce its promotional item and the anniversary promotion that they are doing.

 

Contact ODM

Are you looking for a team to work on your business promotional items? Do you want to make your marketing campaign unique and irreplaceable? We at the ODM Group can help you out!

ODM Group is a pioneer in sourcing companies in Asia. Aside from local businesses, we also offer our services to international companies. Some of the services we have been producing are custom promotional giveaways, designing POS display units, manufacturing gifts with purchase items, and curating brand packaging design.

If you want us to produce your promotional needs for your upcoming marketing campaign, do not hesitate to reach us today! Rest assured that all the products that come from our factory are of high quality.

 

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