4 Marketing Tips for An Irresistible Promo Toys GWP like Kinder

Toys are almost the one thing that would guarantee you the attention of a child. And kids in general also have a short attention span, so businesses catering to their interests must ensure they will always have something new and catchy for the little ones. If you’re one of those brands looking to get a kid’s attention, we’re compiling 4 helpful tips for promo toys GWP today!

Kinder Joy is a brand of the Italian confectionery company, Ferrero. A Kinder Joy typically comes in a form of an egg. Consumers will need to crack the egg open to get the layered milk and chocolate topped with two round wafer bites on one half and a random toy kids can assemble on the other.

In this promotion that our team spotted in one of the supermarkets we visited in the UK, the brand released two new designs for its Kinder Joy Maxi Surprise. The Maxi version of Kinder Joy is larger than usual and the promo toys are limited to Frozen or Spiderman characters as the packaging shows.

4 Tips for An Irresistible Promo Toys GWP

1. Take Advantage of Co-Branding Partnerships

As we can see from the images, Kinder’s promo toys GWP are famous characters from shows that kids enjoy. Apart from Spiderman and Frozen, Kinder Maxi Surprise also features other characters like the world-famous superheroes, Avengers, the beloved, Mickey Mouse and even the widely known video game character, Mario.

A great benefit of working with brands and characters that are already established and enjoyed by kids and adults alike is your promotion will have no problem getting their attention. Consequently, to urge them to buy and get their hands on these promotional toys of characters they like.

2. Create Buzz Around the Promotion

The Kinder Maxi Surprise with Spiderman and Frozen promo toys GWP are limited editions and specially released for the Easter celebration.

This is a great marketing strategy since the short span of time it is available is readily known to any shopper, and it’s easy for them to be enticed to purchase. After all, if they won’t do it now, it may never be available again.

Special promos and designs like this in time for national holidays or occasions are also great since people are more inclined to make purchases. Moreover, it adds a fresh option and visual to your marketing.

3. Make Your Promo Toys Collectible

When it comes to toys, especially for kids, the more the merrier. Hence, releasing more than one design for them to own and play with instantly makes your brand and products desirable. Kinder’s promo toys GWP for Easter are a perfect example of this.

In addition to that, more designs and characters available also mean people would want to collect them. Consequently, increasing sales for repeated purchases and maximising brand exposure if they’re showcased and displayed at home.

4. Capture Audience with Eye-Catching Packaging

A retail store shelf is a competitive space. If your product packaging is not engaging, creative, or unique to your competitors, it’s highly likely you’ll not gain any new customers. This is because product packaging is your brand’s first point of contact with your consumers.

Catering to kids means your packaging must be colourful and would rouse their interest. Kinder Joy’s Maxi Surprise is specially packed than the usual Kinder Joy product, so kids will be more curious. The brand even used different colours on the text to further stimulate kids’ eyes.

Learn from Kinder Joy promotions through the years:

Planning for your own in-store product display? Check out this blog featuring Kinder and Pez for a promotional display appropriate to your target market.

In celebration of the Chinese New Year, Kinder Bueno designed its POS display with cherry blossoms and a warm greeting “Happy Lunar New Year with Kinder.” See more here:

In another promotional display, Kinder’s free standing retail stand designed after their product, Schoko Bons, certainly stands out in the store! Find out more details in the blog below:

GWP merchandise is not a new marketing strategy for the brand. In this promotion, they included a rooster stuffed toy on-pack for every consumer to bring home.

In a creative retail display by E.Leclerc Hypermarket, consumers are greeted with an interesting back-to-school promo featuring numerous brands including Kinder. Read more details in the blog below:

Check out promo toys GWP from other brands:

To further communicate their brand motto of delivering nutritious drinks since the 1950s, Milo’s promo toys GWP are 5 designs of their delivery truck from the 1950s up to today.

VFresh Juice offered its market a promotional gift designed like a bus but jam-packed with other practical functions like a pencil case!

Colgate, in a product licensing agreement with the beloved characters from Despicable Me, released a promotional gift set that includes 2 pairs of kids’ toothbrushes, 2 tubs of Colgate for kids, and a beach toy set.

To keep a fresh marketing strategy that captures people’s interest, you can check our company’s works in partnership with some of the respected and trusted brands in the food industry. Just click the image below!

To Sum It All Up,

Kinder Joy’s Maxi Suprise for Easter featuring two of the well-known brands for kids, Frozen and Spiderman, is a clever marketing decision. Shoppers wouldn’t be able to ignore the promotion since it’s only available for a limited amount of time. On top of that, there is more than one design that warrants more than one purchase as well.

Harness Our Talent!

Here at ODM, we’re dedicated to providing aid in order to make your promotional product ideas a reality and tailored to your marketing needs as well as your target market’s interest. We’re a promotional product development company and our in-house creative team, Mindsparkz, can closely work with you in product brainstorming.

Some of the services we can offer you are designing and manufacturing promotional merchandise for gift with purchase, trade show or corporate giveaways and on pack promotions. We can also provide you with sustainable marketing options and eco-friendly packaging. Get in touch with us today!

Related Reads: