Confectionery giants Kinder have employed gift with purchase ever since the 1974 kinder surprise launch. Here is a great example of a current gift with purchase campaign advocated by the firm.
Case Study: Gift With Purchase by Kinder
Kinder justly advocate their brand image and mascot via the use of these promotional products, furthering the high levels of brand recognition that Kinder already behold. They opt to use promotional figurines and also include collector tins in order to add value to their product. The gifts are cleverly worked to focus on their target audience of children, whilst offering products of top quality.
How to make a successful gift with purchase campaign?
- Perceived value. Ask yourself, will the customer truly like and importantly value this offer? If the answer is yes, go for it! Value is not simply defined by the rrp or even the quality of a product, it should be seen simply from the perspective of the potential consumer.
- Have purpose and direction. What do we want to achieve? Is a good starting question. In the retail world it is mainly used as a tool to boost customer spending although this is not the only purpose. Understanding what your goals are and adapting accordingly is essential.
Case Study: Gift With Purchase by Kinder
- Continuity and transparency. If you are a premium brand, which in this case Kinder pride upon being, ensure that you are offering a product of that caliber and for it to compliment the initial product for sale. Kinder have been pushing this theme of travel for a while now, and this is a great example of how to fuel that push via the use of promotional products.
- Clean and vibrant design. In store displays play a massive part to any type of marketing campaign, therefore it is essential to support the promotion via a well thought out display.
Here at ODM we like to help. Feel free to speak to us about promo gifts us and we’ll be sure to lend you a helping hand. We have years of expertise sourcing items from China for clients all over the world, as well as providing innovative and professional POS displays similar to shown in the images above. Check out our marketing gifts for other great case studies on this topic.
