Retail Display Manufacturer: 5 Retail Display Mistakes to Avoid

As the retail industry gets more competitive, effective store displays are more important than ever. Retail displays can make or break the success of a product or brand in this setting, so the business needs to talk to its retail display manufacturer to get it right.

There are, however, still some common mistakes that can hurt sales. This blog post will discuss the pitfalls of retail displays and offer great insights from manufacturers on how to avoid them.

Bombay Sapphire Retail Display Manufacturer

Our team recently spotted this point-of-purchase retail display from the gin brand Bombay Sapphire. It is constructed from a combination of cardboard for the branded exterior part and metal for the shelving.

Unfortunately, the display appears to have sustained some damage, as we observed that the edges of the cardboard portion of the display have begun to peel off.

This damage could potentially compromise the structural integrity of the display and may detract from its overall aesthetic appeal.

Peeling edges on the display could be indicative of a few different issues. It’s possible that the materials used in the display were not properly bonded or sealed, leading to separation over time.

Alternatively, the display may have been subjected to environmental conditions (such as temperature or humidity) that have caused the materials to warp or degrade.

What Are the Retail Display Mistakes to Avoid?

1. Brand Inconsistency

Inconsistent branding can make it difficult for customers to recognize a brand and can confuse them about what the brand represents.

Brands should ensure that their displays are consistent with their overall branding strategy.

In a crowded marketplace, it can be challenging to stand out, but a unique and recognizable brand identity can help to make a brand more memorable and appealing to customers.

2. Cluttered Displays

Overcrowded and disorganized displays can be overwhelming and make it difficult for customers to find what they are looking for.

Even though it might be tempting to try to show off as many products as possible, displays that are too full can make it hard for customers to focus on any one product.

Brands should focus on creating clear and concise displays that showcase their products effectively.

3. Overlook Display Material

The display material is a critical aspect of any retail display, and brands should not overlook it, especially if they are using cardboard material.

Cardboard is a popular choice for retail displays because it is cost-effective, easy to work with, and eco-friendly.

However, the quality of the cardboard used can make a significant difference in the overall effectiveness of the display.

Conversely, displays made from low-quality cardboard can communicate a message of cheapness, carelessness, and lack of attention to detail, which can negatively impact customers’ perceptions of the brand.

4. Poor Lighting

Bad lighting can make products look dull and unappealing.

Good lighting can help to create a positive and welcoming atmosphere in the retail space.

Bright and well-lit displays can make customers feel more comfortable and relaxed, which can encourage them to spend more time browsing and ultimately lead to more sales.

Brands should ensure that their displays are well-lit and that products are showcased in a way that highlights their best features.

5. Lack of Maintenance

Regular maintenance of retail displays is crucial to ensure they remain in optimal condition and continue to attract customers.

Displays that are dirty or in disrepair can give customers a negative impression of a brand.

Brands should ensure that their displays are well-maintained and cleaned regularly to ensure that they look their best at all times.

Moreover, regular maintenance can help extend the life of retail displays, reducing the need for expensive replacements.

How to Avoid Retail Display Mistakes?

Plan Your Display

Planning your display is essential before you start arranging products. Think about the purpose of the display and the target audience. Consider the theme, colour scheme, and lighting. Also, decide on the placement of the products and how to highlight their features.

Focus on Visual Merchandising

Visual merchandising is about creating an attractive and compelling display that draws customers in. Use different textures, colours, and shapes to create interest. Change your display regularly to keep it fresh and exciting.

Communicate Effectively to Your Retail Display Manufacturer

It is essential for brands to communicate their vision and requirements clearly to their manufacturers to ensure that the displays meet their expectations. Brands should provide their manufacturers with detailed guidelines and specifications, including the dimensions, materials, and colours to be used in the displays.

Effective communication can also prevent misunderstandings and errors during the manufacturing process. Brands should establish a clear channel of communication with their manufacturers, ensuring that they are in constant contact throughout the manufacturing process.

Regular updates and feedback can help identify and resolve issues early on, saving time and money in the long run.

How can you ensure that your promotional packs are properly displayed in your retail display? What are the best ways to highlight your products in strategic retail positions like the end aisle? Here’s another insightful blog to read!

End Aisle Display: How To Highlight Your Products To Your Market?

Why Should You Talk to Your Retail Partner?

Effective retail displays are crucial for brands to attract and engage customers, increase sales, and ultimately, achieve business success. However, brands cannot achieve this goal alone. On top of their manufacturers, they need the support and collaboration of their retail partners, who play a critical role in executing and optimizing retail displays.

By talking to their retail partners, brands can ensure that their displays are properly positioned, well-stocked, and regularly maintained. Retail partners can also provide valuable feedback on the effectiveness of the displays, based on customer interactions and sales data.

This feedback can help brands refine their displays and improve their overall retail strategy.

Overall,

A retail display’s success depends a lot on how well it draws in and keeps the attention of potential customers. By avoiding the common mistakes mentioned in this blog, like inconsistent branding, poor lighting, too many people, poor signage, and a lack of creativity, a retail display manufacturer can make displays that not only match the brand’s image and message but also show off their products well.

Focusing on making displays that are visually appealing and interesting and improving the customer experience can help manufacturers make more sales and build brand loyalty.

How Can ODM Help?

At ODM, we understand the importance of finding the right retail display manufacturer for your business. That’s why our team of experts is dedicated to helping you navigate the industry and find the perfect manufacturer for your needs. With years of experience and a deep understanding of the retail display market, we only work with the most reliable and trusted manufacturers in the industry.

Our commitment to excellence means that we take the time to carefully vet each manufacturer we work with, ensuring that they meet our high standards for quality and reliability. From custom point-of-sale displays to off-the-shelf solutions, we can help you find the right manufacturer for your unique needs.

Contact Our Team