End Aisle Display: How To Highlight Your Products To Your Market?

Marketing in a retail space means a lot of competitors and even more confused shoppers that have to take in all of that information and promotion. With that regard, Bombay Sapphire cut through the marketing noise in their end aisle display we couldn’t just pass by! Let’s “stir creativity” for your next promotional display with Bombay Sapphire today!

Bombay Sapphire is a gin brand made from 10 botanicals that people can enjoy straight and neat or mixed in a well-blended cocktail. Much like its product and its tagline to stir creativity, our team got pulled in by their neat end aisle display in one of the supermarkets we visited in Brazil.

We recently featured Edicao Special of Bombay Sapphire, offering consumers complementary items in well-design packaging. A marketing campaign like this is highlighted by just as well-planned displays like the end aisle display that highlights the product and the promotion.

However, if you are interested to know more about this gin marketing campaign, you can read more in the blog below:

How To Highlight Your Products In An End Aisle Display?

As they have said, the most successful of people and in this case, promotions, can teach us a lot of things. Hence, let’s take some notes from Bombay Sapphire for an end aisle display that is visually compelling for impulse buying.

1. Mind your sizes

As we can see from the images, the product packaging Bombay Sapphire used all fit perfectly in the promotional display. This is mainly possible because the brand took care of minding the sizes of their products, packaging and displays. So, while the promotion like the gift with purchase might be relatively new, it still fits perfectly for the end aisle display.

The great thing about these matching sizes is it’s visually pleasing to look at, but also because it means no other brands will be placed on those retail shelves. Especially since brands barely have any authority over how the retail stores will place their products for the consumers to see.

2. Create a visual pattern

When consumers look at the display at eye level, the products on display are easy for them to read and inspect. Bombay Sapphire’s branded display doesn’t end there, however. When consumers look down, they will see the top of the packaging on the second and third shelves without any hindrance as well because the promotion packaging and creative display are matched for two and three rows of the products, respectively.

Furthermore, when they look at it from the side, the display has a downward slope that is visually clean and appealing to look at. It gives the display an elegant and sophisticated vibe.

In a more practical manner, it also eases consumers from having to bend over and take the product because they can easily take them on the shelf within their reach and without obstruction.

3. Mind your colours

Branding is a useful tool that takes time to build but if done right, would differentiate and elevate your brand from your competitors. One of the most visually compelling factors of branding is the colours.

In this promotion, the gin brand did not shy away from using different colours for a pleasing display but also did not stray so much away from their brand colours. The product packaging comes in two colours to signify they’re different from each other but both are still a shade of blue, which informs consumers these are products of Bombay Sapphire.

All of these go well with the nostalgic brown and black combination on the end aisle display. This way, the product pops out from the background and the display, catching people’s attention.

Sinta essa experiência com um Bombay & Tonic

Feel that experience with a Bombay & Tonic

4. Utilise shelf accessories

If there’s one that would add a huge impact on the Bombay Sapphire display, aside from bespoke packaging and end aisle display, it is using shelf space marketing. These are marketing tools that catch people’s attention, advertise more about your promotion and guide your consumers to your products.

Some of these tools are cost-effective as well like shelf talkers and shelf wobblers that can be made from cardboard to metal.

If you’re interested to know more and decide which would best fit your end aisle display, you can learn more about shelf space marketing in the blog below:

More Bombay Sapphire promotions through the years:

Bombay Sapphire has long been using gift with purchase that is practical like this promotional gin glasses as an on-pack promotion. Read more details here:

In this promotion, the brand made sure their promotion will be visible to every passerby in an airport through an illuminated in-store display. See more below:

Get more end aisle display ideas from other brands here:

From the world’s largest privately held liquor company, Bacardi, our team spotted this end aisle display with an unmissable label that says new and spicy. Read more details in the blog below:

In this promotion, Carlsberg incorporated LED lights with creative designs in their end aisle display and a valuable free gift with purchase for a promotion that is difficult to miss and even harder to ignore!

With an eye-catching visual to inform consumers about the brand even from afar and a retail shelf especially made for their products, Heineken guaranteed brand exposure and an impressive image among their consumers. See more here:

All you need to know about end aisle displays!

Be on the lookout for fresh and innovative marketing ideas in the industry for your own promotions! You can get more inspiration from some of our work with other drinks brand by tapping the image here:

In Conclusion,

An end aisle display that works is custom made for the brand and its products. As a result, it highlights the product and the promotion of the brand for consumers.

The great thing is your brand can achieve the same success and we can assist you with it! We’re a promotional product development company established in 2003. The ODM Group specialises in the customisation of branded displays and promotional merchandise with our in-house creative team, Mindsparkz.

Apart from that, we can also help you in product brainstorming, manufacturing and designing promotional items and display for promotions like gift with purchase or for events like trade shows, and provide you with sustainable marketing options.

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