How Does the Retail End Cap Design Help Market Your Liquor Effectively?

The competition is fierce in the alcoholic beverage industry. Liquor products need to attract buyers before they even get the chance to taste them. This can only be done with a good product packaging design, along with quality display racks for stores, which can be placed at strategic points like the end cap section. How can the retail end cap design market liquor products effectively?

 

An excellent retail end cap display offers a retail shopping experience equivalent to a billboard. It’s a signpost and advertisement of your brand for customers as they shop for products.

When it comes to liquor sales, it is vitally important that you create an end cap display that is innovative, noticeable, and easy to read. Let us take a closer look at this fantastic example from Bacardi, the world’s largest privately-held spirits company.

 

Bacardi’s End Cap Display

This end cap display from the renowned liquor brand is made from high-quality corrugated cardboard material. It comes with an unmissable label that says “New, Spicy” and a cut out visual of a Bacardi bottle and glass. We love how it exquisitely present the branded gift sets on it, with its warm and tactile appearance.

 

How Does the End Cap Design Promote Effectively?

• Increasing Product Exposure

A well thought out retail end cap design is a great way to market your liquor products. They are located at the end of an aisle, so they receive high levels of exposure from shoppers. With an attractive display at the end of an aisle, customers passing by will be prompted to purchase the product purely because it is in clear view of them while they shop.

 

• Attracting Attention for Specific Products

The best retail end cap design for liquor stores can directly affect how likely your customers are to pick up an item. If a customer sees a product and is interested in it, but the display doesn’t give them much information about it, there’s a good chance they will not pick it up.

This is an important marketing tool that, when done correctly, can significantly increase your sales and profits.

It is more than just a display designed to sell more products. It gets customers’ attention and directs them towards your product offerings. The goal is to attract, engage and convert shoppers into loyal buyers.

 

For Bacardi, it has been a fantastic display solution for marketing its Bacardi Carta Blanca Rum and Glass, a limited edition gift pack including a full-size 70cl bottle and Bacardi Mojito glass.

 

• Provides Easy Access to Products

When consumers can find what they’re looking for quickly and easily, that’s when sales happen.

End caps are designed to be easily accessible and grab the attention of customers. Liquor retailers may use this area at the end of an aisle as part of their merchandising strategy. It’s always important to consider how consumers are able to access products and the physical setup of the store.

In a large liquor store, for example, customers may walk through multiple aisles before finding products on their list. A retail end cap display makes it easier for customers to quickly find what they’re looking for.

Not to mention how a visually appealing end cap design makes them more likely to pick up whatever is on display, which brings us to our next point.

 

• Attracting Impulse Buyers

One of the most exciting things about end cap displays is their ability to attract impulse buyers — people who aren’t necessarily coming into stores looking for specific products but see something that catches their eye and decide to purchase it on the spot.

You’ve likely experienced this scenario: you walk into a store to quickly pick up a few items. You walk down the main aisle with haste, and while browsing, you suddenly see an end cap display with a product that you didn’t know existed but now have a need for.

If you walked by that same product in another location of the store, you may have never noticed it or given it a second look. But because of its position at the end of the aisle, it caught your eye and sparked an interest.

Undoubtedly, end cap displays give customers a reason to stop and take notice of an unfamiliar product or brand, increasing their chance of making an unplanned purchase.

 

• Offers an Opportunity for Cross-Selling

The prominence of these displays means that they should be used to feature your best-selling liquor products or to introduce new products. The goal is to grab shoppers’ attention as they walk through the store, inspiring them to buy more than what was on their shopping list.

Effectively designing your liquor end cap display can boost sales for featured products and for adjacent items as well. By including complementary products with your featured product, you offer shoppers an opportunity for cross-selling.

 

Here are more fantastic liquor promotion ideas from Bacardi that we have featured before:

As part of the brand’s promotion to the UK retail market, Bacardi offered free GWP to its customers. Shoppers are entitled to get a free custom ice ball mould for every purchase of Bacardi Ocho Rum (700 ml). Learn more about it here!

 

Take a look at how Bacardi has captured the essence of being in the “Tropical State of Mind”, through the use of exceptional liquor packaging design and custom gift with purchase in this case study.

 

This custom drinking cup from Bacardi looks really hip and trendy. Why do we think that producing this custom drinking cup is an effective marketing step for Bacardi? Check out this blog we prepared for you!

 

Bringing It All Together,

The benefits and advantages of retail end cap designs are numerous that it has become a standard practice to invest on this marketing tool. They have proven effective in increasing sales and building brand awareness.

Using an excellent design, you can promote your products effectively with a custom end cap display that will surely draw attention and encourage consumers to buy.

 

Connect With Our Team!

Are you thinking about revamping your point-of-sale displays for better in-store marketing yet not sure where to start? Connect with the ODM team today!

While most of our projects involve high-quality marketing and premium corporate gifts, we can also help develop unique and effective bespoke display stands for your business.

Together with our design agency, a team of superb POS designers, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products and display solutions for your marketing campaigns and promotions. Our diverse approach makes us a great partner for all brands looking for a team to handle their project closely.

 

More Liquor Marketing Ideas: