How liquor bottles look on the shelf is vitally important in helping us to decide whether or not we actually want to purchase it. Italian alcoholic liqueur brand, Campari, is one example that has gone above and beyond to create an excellent custom liquor packaging for their famous red alcoholic cocktail mixer. The outcome? A drink that looks as good as it tastes.
This custom liquor packaging features Campari’s bottle placed inside a hard clear plastic case. What makes this package stand out, however, are the red cross over panels that surround the bottle.
What’s clever about these plastic panels is it that they form a shadowed silhouette shape when light passes through giving a great 3D effect to the overall product.
The red panels also make for a great display on the shelf standing out over its liquor competitors such as Cointreau. The size of the case and the striking red color and shadow shape give it an eye-catching advantage.
What’s more, using plastic over paper or tin is also more uncommon, all to increase interest to the product.
Why choose custom liquor packaging for your products?
- Custom liquor packaging with a unique and individual design will help in boosting brand visibility. When looking on the shelves or at a drinks display in airport duty frees or behind bars, people will always spot the most interesting looking bottle first.
- Great packaging can also help to increase revenues. People who have never tried your drink before will more likely be pulled into trying it if it looks good. Good and custom liquor packaging is usually associated with the drink tasting good and a good brand reputation. Outcome? People will more likely grab your item from the shelf over others.
- Finer brand remembrance. Packaging is essentially the outside face of your brand and is important if you want to gain new customers and keep existing ones. Therefore good packaging will more likely be recalled and remembered by customers now and in the future, always bare in that its good to leave a good first impression.
If you enjoyed this blog and would like to find out more information about what we can offer, please contact us at ODM today. With years of experience in helping to find promotional solutions for all kinds of industries, we can help in designing and finding the perfect product for you.
Keep reading for some more drinks packaging ideas.