Take Your Liquor Bottle Packaging to the Next Level With William Lawson’s

The liquor bottle packaging is of crucial importance for any brand. When a consumer is faced with a crowded liquor store shelf, it is the bottle packaging that stands out, grabs their attention and makes them choose a specific brand over another. The right packaging can take a brand from ordinary to extraordinary.

And when it comes to making an impact with your bottle, no one does it better than William Lawson‘s Scotch Whisky!

 

The brand’s distinctive bottle comes with a unique bottle accessory, perfect for holiday marketing and making it especially eye-catching for customers browsing liquor store shelves. Seeing this bottle packaging design reminded us of custom bottle neckers, but in contrast to them, this bottle accessory fully covers the promotional product.

 

What Do We Love About this Bottle Packaging Concept?

1. Taking the usual bottle necker to the next level.

A bottle necker is a sleeve or band that wraps around the neck of a bottle. It can be used to alert customers of special offers, discounts, or just to add some style to your bottles.

 

The possibilities are endless when designing your own custom bottle neckers; who would have thought that this humble promotional tool could be so much more?

Taking the shape of a Christmas tree, this bottle accessory has undoubtedly made the promotional bottles the star of the store endcap display. With its clever presentation and eye-catching promotional packaging design, it is definitely hard for shoppers not to take a closer look or put a bottle on their cart. We totally love how it covers the whole bottle, turning an ordinary liquor bottle to extra!

 

2. The choice of material.

Made from corrugated cardboard, which is a popular packaging material for a number of reasons, there’s no wonder how this packaging concept became achievable for the brand.

This packaging concept was die-cut to fit around the body of the bottle. It featured a cut-out section on the front to expose part of the label. A plastic cable zip kept the packaging in place and made it easy to open when required. This packaging could be placed on liquor bottles that were being given as gifts, or used in promotions or events.

 

3. Perfect in adding the festive vibe to the promotional bottle.

Holidays, like Christmas and New Year’s, are critical moments for liquor brands. They represent an opportunity to move large volumes of products and reach new consumers in a very short period of time — all because people are in the mood to drink.

Given that liquor brands compete for the same shelf space year-round, holidays present a unique opportunity to stand out from the pack and impress potential customers with your brand.

If you’re looking for a way to elevate the look and feel of your promotional bottle, William Lawson has made a splash by providing packaging that is fun, festive and sure to make an impact.

 

4. The colour.

The attractive and festive bottle accessory is definitely a fun addition to the brand’s bottle packaging. Thanks to the material, the colour really stands out, making the whole promotional pack warm and inviting. We also love how its colour complements the bottle and how it maintains a connection to the branding.

 

5. It’s a simple, yet very efficient design that makes the brand stand out.

Most of the time, consumers purchase based on their sight and touch. They want to see what they are buying and want to be able to inspect the product before they decide. That’s why it’s important for brands and manufacturers to make sure that their products look as good as possible.

By using this visual cue, William Lawson’s manages to enhance their brand image through a very simple design, making it very efficient at catching the attention of new customers and maintaining brand recognition among their current ones.

 

Take a look at this liquor bottle packaging from Teerenpeli Karhi that we have featured before! A packaging concept similar to William Lawson’s, this bottle accessory is more like an oversized bottle neck tag. We love how it accentuates the short bottle from the distillery, commanding attention from any passersby.

 

Seeing these packaging concepts also reminded us of custom bottle jackets. A bottle jacket is basically a stylish sleeve you can slip over your bottles to keep them chilled.

This bottle accessory offers a great way to insulate your bottle, prevent condensation and keep your beverage at the perfect temperature. Some are even designed to protect the product from breaking if it falls on the ground.

Here is an example from Laurent Perrier:

 

Check out how Lanson show off a great sense of style while offering a valuable bottle accessory to its customers.

 

Key Takeaways,

Being first is crucial in today’s competitive world; people are always looking for something new, something better than their current options. Whether you’re selling wine, whiskey or vodka, having an attractive label will help your potential customers form a good first impression about your products.

William Lawson’s liquor bottle packaging is an excellent example of this. Realizing that the packaging for their product was just as important as the contents, the brand has taken things to a whole new level. The brand has created a very unique package for its product that incorporates a festive and innovative twist.

 

The Role of ODM

When it comes to packaging, liquor bottle packaging can run the gamut from luxurious and elegant to edgy and fun. Here at The ODM Group, we’ve seen it all.

At ODM, we understand the importance of your brand image and what it means to create a product packaging that suits your branding!

We are well versed when it comes to designing and manufacturing custom bottle packaging. Our POS design agency, Mindsparkz, has had experience working with clients from all over the world. We can create bespoke designs based on your target market’s needs, preferences and local regulations.

We would love to help you with your next project. Contact us today!

 

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One other excellent way to make your promotional bottles stand out is through the use of bottle glorifiers. The ODM team has a great history and reputation in designing and manufacturing this promotional tool for the alcoholic beverage industry. Tap the image below and learn more about them!