Drinks GWP: Custom Whisky Gift Packs from Maker's Mark & Jim Beam

We at ODM Group continue to look for exceptional promotional ideas in the market to give other businesses inspiration for their next marketing campaigns. We’re in search of concepts that are one-of-a-kind, captivating, steal-worthy, unique, and most especially cost-effective. And these whisky gift packs from Jim Beam and Maker’s Mark are among the kinds of marketing campaigns we are searching for.

Here’s an overview to make yourself familiar with these two famous whisky brands:

Jim Beam is proud to have one of the largest selections in bourbon. Since 1795, Jim the brand has been crafted by the Beam Family and distilled with a strong sense of family values. Up until now, Jim Beam stands as the World’s #1 Bourbon.

Meanwhile, Maker’s Mark is a whisky brand started in 1953. This smooth and full-flavoured bourbon all began from the family’s 170-year-old recipe.

Why Do We Love these Promotional Whisky Gift Packs?

Premium Complementary Items

We definitely love the free complimentary items included in each whisky pack.

Maker’s Mark 750 ml whisky comes with two custom design glasses. The elegant glass shape is inspired by the ancient family collection of cognac bottles. Obviously made from quality glass material, it makes customers feel that they get the most out of their money paid for the product.

Moreover, these drink glasses come with Maker’s Mark logo, making them more noticeable for customers. Customizing these glasses helps the brand increase its visibility inside the store.

Jim Beam’s whisky gift pack also come with two branded luxury drinking glasses. The bottom of the glasses is delicately designed, making them look classy and elegant. In addition, its crystal glasses prove that whisky is better shared with friends.

Adding complementary products indeed make any in-pack promotion successful. And these two whisky brands prove that!

With their high-quality drinks and exquisitely designed free items, there’s no doubt why these whisky gift packs are creating a buzz in Beirut stores.

Unique Bottle Designs

Aside from their premium products, their unique bottle design ideas make these whisky gift packs exceptional.

Maker’s Mark’s distinctive feature lies in its bottle. The shape of the bottle, look of the label, signature red wax topper and even the name itself are all designed by the artist Margie Samuels – wife of the founder Sir Bill Samuels. She hand-dipped the first bottles in her kitchen using a home fryer to melt the wax. And that makes its bottle design unique.

On the other hand, the intricately designed Jim Beam bottle is very recognisable. Its customised shape also adds character to the promotion. In addition, the bottle displays the whisky well, emphasizing the drink’s colour.

Creative Product Packaging

Jim Beam’s minimalist product packaging makes its whisky gift pack stunning. It’s simple yet, emits elegant appeal, making customers stop to check the promo. Its window-like opening allows shoppers to see the products.

Furthermore, the colour used for the packaging suits the whisky inside. Maker’s Mark adopted the same packaging design, making both brands stand out in retail.

Maker’s Mark’s product packaging is designed, emphasizing the shape of its bottle design. Its window-like cutout also helps customers see the premium glasses inside.

Take a closer look at these similar in-pack gift ideas. There’s no doubt gift pack ideas are worthy of trying!

We’ve found Nordés’ gin gift set idea in one of the stores we visited here in China. Nordés excites its customers with its on-pack gift with a complimentary, promotional gin glass.

Gin Gift Set Idea: How to Implement an Effective Drinks On-Pack Promo?

Ararat’s newest alcohol comes with three branded shot glasses for free! The three glasses allow drink lovers to enjoy this drink with their friends or loved ones during social occasions.

What Makes Ararat’s Alcohol Gift Idea a Must-Have for Drinking Sessions?

Not just perfect for individual consumption, Dewar’s gift with purchase idea is best to share with friends. It comes in two highball glasses, making every whiskey session memorable.

Why Should You Consider Highball Glasses in Whiskey Advertising?

Whisky Gift Packs FAQs

All you need to know about whisky gift packs!

What are commonly included in whisky gift packs?

Whisky gift packs commonly contain promotional products that complement the liquor. They are usually branded glasses, custom whisky stones and personalised coasters.

What are the benefits of whisky gift packs?

The benefits of using whisky gift packs in your promotion are the value they add to the product, and the exposure they maximise for the brand every time consumers use this practical merchandise.

What should I consider when using whisky gift packs as a marketing tool?

When preparing whisky gift packs for your target market, you must first know their preference. Then, design a product packaging that catches your market's eye as well as durable enough for the promotional products you're including in the gift pack.

Closing Thoughts

Marketing drinks become tougher and tougher each day. As drink brands continue to rise in the market, it gives businesses in the said industry to level up their marketing strategies.

Adopting proven and tested campaigns such as promoting gift pack ideas will definitely a sure win in the retail market!

Are you looking for a manufacturing company that can help you produce all your marketing needs? Look no further! From your premium corporate gifts, branded office merchandise, promotional displays, up to your gift with purchase ideas, the ODM group is here to assist you.

Reach out to our team today and we’ll be glad to discuss things with you. We have a team of experienced product designers from Mindsparks who can help you come up with the best promotional ideas. Together, let’s bring your ideas to life!