Promotional Display Ideas: How Does Coca-Cola Keep The Buzz Going?

Coca-Cola is one of the leading beverage brands in the world. Their products are offered in over 200 countries and territories. Aside from the products, their exceptional marketing strategies have effectively promoted their brand. Moreover, their unique and special promotional display ideas make them an icon when it comes to marketing— case in point, this cool promotional display idea in Asia.

 

How Did This Unilateral Hangsell Make Coca-Cola’s Sales Sizzle?

The Coca-Cola company has rich and diverse ideas when it comes to promoting its products. Their unique way of advertising their brand is really exceptional. Their promotional displays are always very distinctive. This is one of the reasons they have a solid reputation in the industry.

But despite this fact, they never get complacent about what they have. They always ensure that they have new promotional display ideas to allure people. Moreover, Coca-Cola’s TV and radio commercials are undeniably impactful. Their personalised promotional products displayed in the market have a powerful appeal to people as well. Coca-cola’s unilateral hang sell display is a great example of their smart promotional strategy. Listed below are the reasons why.

 

1. Levels Up Brand’s Visibility

Coca-cola’s custom hang sell display is absolutely a head-turner. Who would ignore its unique and cool design? It is very eye-catching and definitely remarkable. Moreover, its colour is very appealing, thus making the display stand out. A good hang design is very easy to use, is accessible, and can handle the product pretty impressive; therefore, this hang display has it all.

 

2. Strategic Display Position

Finding a perfect spot for the unilateral hang sell display creates better exposure and accessibility. Such display is usually placed or hung aligned with complementary products. Because the products are displayed at eye level, customers can see the products right away.

 

3. Bespoke Shape Draws Attention

Compared with others, Coca-cola’s unilateral display is undeniably more effective to catch customers’ attention. Its shape is appealing and enticing. Furthermore, the design of this hang sell gives a different appeal to the product. Since people are more interested in products with unique displays, this one is absolutely a fantastic idea. It definitely influences their buying decision. Hence, unique hang sell display designs are a great way to entice shoppers.

 

4. Less Space, Great Impact

Simple but incredible! This custom hang sell display doesn’t require big space to be installed. A hallway or a small space near the counter will do. It is very portable and flexible. Even placed in areas with limited space, it still can catch customers’ attention.

 

Coca-Cola’s Previous Cool Promotional Display Ideas

It is undeniable that Coca-Cola beverages have been part of everyone’s table. But what makes people keep on patronising their products? What makes Coca-cola maintain its image? Listed below are some of the previous promotional display ideas that leave different impressions on many people.

 

• Coca Cola’s Bespoke Merchandising Display

First on the list is Coca-cola’s Christmas merchandising display. The aisle display reflects the brand’s iconic colour palette — red and white. In addition, this free-standing display unit was in the shape of a Christmas Tree. The relevance of the display with the occasion and the incredible attention to detail made the display a remarkable one.

 

• Coca-Cola’s In-Store Display Marketing in Vietnam

In this example, the beverage company utilised an end cap display to showcase its growing line of products. This is a clever strategy since customers usually check the front and middle sections of a store. This display idea left customers with no other choice but to buy the products. Indeed, this marketing strategy contributed to freshening up the brand’s image.

 

• Custom Free Standing Display

Who would ever forget this Coca-Cola’s custom free-standing display? This custom display wowed everyone who entered this store in Hong Kong. Its colour and custom design were really striking. In addition, the stunning shape of this custom display definitely hooked many shoppers in Hong Kong.

 

To Wrap This Up…

For decades, Coca Cola has been renowned for its exceptional advertisement and marketing strategies. The way they promote their products is more than just the desire to increase their sales. It also helps them to improve their product. Moreso, the way they present their brand has changed the image of the beverage retail industry.

As business owners, you know how hard it is to compete with businesses that have already marked their place in the industry. But knowing this fact must not discourage you. Remember that before they become significant, they are just an ordinary business like you. With their creativity and perseverance, they could reach where they are today.

Should you need help with boosting your brand image through promotional products and store displays, ODM is here to help. ODM Group designs and creates promotional products that suit the branding needs of our clients. We have a team of experienced product designers who can help you realise your ideas in mind. For inquiries about our services, feel free to send us an email.

If Coca-Cola’s marketing style inspired you, you might still check out some of its successful promotional activities.

 

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Simple, yet effective. Check out how this strategy became a hit in Thailand’s stores.

 

Frequently Asked Questions (FAQs)

Whar are promotional display ideas?

Promotional display ideas are usually seasonal. They are the ones we see inside retail stores. They are usually temporary or semi-permanent. Promotional displays are typically used for seasonal promotions.

What are the different types of promotional displays?

There are a lot of creative promotional designs. They include free-standing display units, hang sell displays, dump bins, gondolas, end cap displays, and shelf talkers.

How to find the right promotional display manufacturer?

To find the right manufacturer, have a background check first on your prospective manufacturer. Review the company's experience, businesses they work with, and its ability to provide you needs.