Top 5 Reasons Why Bespoke Liquor Shelf Display is a Good Investment!

The alcohol industry is arguably a challenging business. Various current trends make it harder for marketers to advertise their brands. Thus, they try every way possible to secure their spot in the market. And one of the most feasible marketing strategies is investing in liquor shelf display ideas.

Your brand engages with your customers first through your display. This is where their impression of your business and products started. This is true with one of the liquor brands we saw in one of the stores we’ve visited. Needless to say, Campari’s liquor store display stands out with its bespoke shelf display design.

Campari is a popular bitter Italian apéritif. The brilliantly red-coloured spirit is made of a proprietary blend of herbs and spices. Driven by his Red Passion, the drink was invented by Gaspare Campari in 1860, and it has not been altered since then.

What Makes Campari’s Store Display Stand Out?

More than just its iconic drinks, the brand’s unique liquor display stand certainly captured shoppers’ attention. Who wouldn’t recognise its gigantic bottle-shaped display? Not just mere bottle storage, this ultimately helps the brand to pique customers’ interest. 

Aside from the shape, the colours used with the shelf make it even more eye-catching. Likewise, its minimalistic design adds class to the shelf. The letter “C” is engraved on the upper part of the shelf representing Campari’s brand. 

Furthermore, the neat organisation of the products makes the custom liquor display more inviting. It’s not too crowded, allowing customers to have easy access to the product displays. 

Top 5 Reasons to Invest in Liquor Shelf Displays

Honestly speaking, ready-made store displays are already available that businesses may choose from. These may cost cheaper than having a bespoke one.

Similarly, these may still be modified according to the company’s branding. But the question is, why do most liquor businesses opt for bespoke liquor displays? Listed below are the reasons why.

1. Represents Uniqueness & Individuality

If you really want to outscore your competition, you need to be unique. You need to build authority. You need to create your own branding, which should reflect anything you launch in the market, including your store displays.

Like what we always mention, customers’ first interaction with your brand starts with your display. Impress them right away. Let them create their first impression of your brand through your display. And that’s the essence of having a bespoke liquor shelf display. This creative masterpiece will help your company introduce your products to the public. But not just your product, this can display can also represent your brand. 

2. Engage with Audience Effectively

Competitors are everywhere. Just like you, they compete to get attention. They also strategise on how to engage with their prospective audience effectively. Thus, if you don’t want to be left behind, investing in customised displays is the best way to go. 

More than just storing your products, your free-standing display unit should be designed to engage with your target leads. Aside from feeding their eyes, your display should educate and inform them about your products and business. 

3. Can be Tailored to Achieve Your Objectives

Unlike ready-to-use displays, bespoke liquor shelves allow brands to customise them according to their needs. For instance, if they want to engage with their audience more, they can design a more interactive display. If they want to educate shoppers, they can make their store stand more informative. 

Customisability is indeed the best thing about bespoke displays. They give brands more opportunities to promote their brand and increase awareness. 

4. Meet Your Budgetary Constraints

Though expensive, you can still save on custom-designed displays. Unlike ready-made, you can choose the materials for your display. In fact, you cannot select your materials when the display is already assembled; thus, you cannot guarantee its quality. This might cost you more for repair and replacement. 

Unlike bespoke, you can choose all the materials you need and can ensure the quality of the product. 

5. Earn High Return On Investment

Though bespoke liquor shelf display needs comparatively more initial investment, it can bring a huge return on investment. Compared with simple racks, the custom-designed display attracts more possible leads, turning them into buying customers. With that, you can say that investing in them is really worth it. 

This is not the first time we have featured bottle-shaped displays on our blogs. Check out how other brands in the Drinks and Beverages industry captivated customers in-store:

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ODM is a pioneer when it comes to designing and creating store POS displays. Check out some of the displays we have created for our clients before.

When you’re trying to stand out from the competition, your brand needs to be noticed. On top of bespoke point-of-sale displays, you can also offer marketing gifts that are perfect for on-pack promotions and gift with purchase offers. 

More bespoke display designs from other brands:

Conclusion,

Clearly, there are plenty of reasons for investing in bespoke liquor shelf display ideas. Such an investment is undoubtedly worth every penny. Thus, if you are thinking about replacing your old store display with a new one — something more personalised, feel free to connect with us. 

Harness our Creativity!

We at the ODM Group have almost two decades of experience designing and producing different POS displays for local and international companies. Moreover, we assist various brands in creating unique and interactive POS displays. Aside from that, we also manufacture quality sports promotional merchandise, seasonal promotional products, branded corporate giveaways, on-pack premiums and gift with purchase ideas. 

Our product designers from Mindsparkz help clients in designing and creating the product design they need for their brand.  From Concept through to Production, we provide every service required to bring new ideas to market.

You may send us an email to learn more about the products and services we offer. You may also check out our website to see what brands we work with in the past and the present.

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