Shop Display Ideas: How Pepsi Made Buzz in Vietnam

Awesome Shop Display Ideas from Pepsi: What Makes them Effective?

Free-Standing Displays are Hard to Miss

This massive branded FSDU by Pepsi is really hard to miss. Because it is a standalone display, it easily stood out from the rest. Every part of the display stand is nicely branded and very noticeable. We actually noticed it right after entering the store.

The free-standing display also creates an exclusive “Pepsi Only” area, so customers looking for other products by PepsiCo and Suntory will easily find them in one convenient spot. Thus, this pushes sales for all products.

Bespoke Shapes Make them Stand Out

One of the reasons merchandisers and marketing managers spend a lot on bespoke POP displays is that they easily catch one’s attention. They direct shoppers’ attention toward your products and away from competitors.

This is why Pepsi’s custom POP display is so effective. Unlike the usual rectangular shelf, this one has a custom shape. In a sea of similar-looking products and display fixtures, humans always notice that one that breaks the pattern. Therefore, Pepsi’s unique merchandise display will no doubt garner massive attention.

Colours that Pop

Promoting Pepsi Zero and Lime, Pepsi used a massive isle promotional display decked in green and black to better convey that image. Sighted at the drinks section of the supermarket, it successfully captured its target market. The display fixture was a nice touch to a somewhat “flat” area of the store. Pepsi products stood out, effectively pushing everything else in the background.

Positioning

Their product placement was on point as well. People passing by are encouraged to add Pepsi products to their baskets because of the products’ accessibility. They can just grab the bottles on their way to the counter. It also encourages shoppers to do last-minute purchases.

Accessibility and Visibility of Products

They made their products easily accessible for everyone passing by, thanks to their standalone retail display. We know that some customers are too busy to really spend a lot of time browsing through the shelves. So, you want your product to be noticeable right from the get-go.

And Pepsi got this right! The branded FSDU is more like an area where they stock all their products rather than just a visual display though the design is visually appealing, too.

The products are well-stacked and not overcrowded. You see, full shelves can have a positive impact on customers’ buying behaviour. It is also practical to have all the products in one place as it pushes for more sales. So, if customers are looking for, say, an orange-flavoured soda, they might consider PepsiCo’s Mirinda instead of the brand they usually buy. Therefore, it not only pushes more sales but converts customers as well.

Previous case studies about Pepsi promotions:

Pepsi never fails to quench the thirst of its target market with its exciting in-store promotions. In this recent campaign, the brand offered a custom promo mug for shoppers who will purchase participating promotional Pepsi products.

Pepsi is one of the Superbowl’s major sponsors and to promote the event, the brand offered a cute cup with a helmet. Novelty and being a “limited-edition” merchandise are what made this marketing gift a global hit!

Pepsi celebrated the Lunar New Year in Vietnam with a store display that features symbols related to the celebration such as the iconic dragon. Read the blog to know why this is an effective strategy:

KFC and Pepsi teamed up for an impressive promotion in Asia. They gave away a promotional reusable tote bag with every purchase of their set meal.

Summer is not complete without an ice-cold beverage in one hand and comfy flip-flops to wear at the beach. As part of its summer promotions, Pepsi offered a pair of branded slippers. Check it out here:

Simple, functional, and easily transportable, this Pepsi FSDU in Thailand is the perfect embodiment of “simple is more.” Read the blog to now why:

Add interactive, fun and informative to your display promotion through LED screens like this Pepsi advertising screen display we just had to take a look at.

More shop display ideas to spark your next campaign:

We sighted these end-cap displays in Vietnam and we could not help but share them with you because they are all well-thought-out; eye-catching; and really driving up sales! Check them out:

This massive display freestanding display unit allows for products to be seen and accessed easily.

Are you looking to improve your in-store display? Here are some tips from us:

Bringing it all together…

We have seen so many cool shop display ideas in different parts of the world, but these ideas from Pepsi still managed to make a remarkable impression on us.

Design, practicality, positioning, and accessibility are what make a product display work. You do not want shoppers to pass your products by. As much as possible, you want them to spend a few seconds browsing through your branded display and eventually convert them into buyers. This is why Pepsi’s displays are very effective.

We love how every little detail of their point of sale display is well-thought-out, effectively influencing customers’ buying behaviour. We will not be surprised if they are one of the most purchased products in the story.

Do You Need Help with Your POP Displays?

Are you a retailer and would like to boost your in-store marketing? Then this is the right time to think about updating your POS product display. Here, at ODM, our team can help you come up with effective designs and source cost-effective materials for your promotional displays. Our design team, Mindsparkz, will walk you through the creative processes from start to finish. Contact us today!

Check out more benefits of working with us here:

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