Merchandise display fixtures are a unique presentation of a store’s products. Used to attract customers from the buying public, they are an important component in advertising and marketing. With the aim to drive up sales, designing an engaging merchandise display rack is crucial in the retail industry.
In this blog, we will take a look at 5 tips to help you design an engaging merchandise display rack.
1. Understand Your Customers
Customers come first. In the retail industry, recognizing your customers’ wants and needs is a key factor in creating an effective advertising and marketing strategy. To design an engaging merchandise display rack, choose to display the most popular products or the products you know your customers will be interested in.
2. Custom Design
Customize your merchandise display rack to fit your products! A visually appealing, fitted merchandise display is pleasing to the eyes. Unique and creative designs will also be able to attract the attention of passing customers. Additionally, with the current ease of social media access, an attractive POS product display can easily stir up a storm of interest.
3. Combine Products
Products that are used together can be combined together in displays. An example will be displaying eyeliners and eyebrow pencils side-by-side, two sub-categories of cosmetics. This not only increases the effectiveness of marketing as compared to a single product but also encourages customers to buy multiple products at once.
4. Educate Customers
A Merchandise display rack can also be used to educate customers. A well-designed display can be used to supply product information, price, and any other noteworthy features. It can even introduce a unique product use that not many customers may know about.
5. Do Not Overcrowd
Often, businesses have a wide range of product lines and items. We know it can be very, very tempting to put them all on display to attract your different consumer demographics. However, in this day and age where minimalism and simplicity is valued, a neat and aesthetic-looking merchandise display rack is bound to draw more attention than a jam-packed display. Customers are more likely to gloss over messy displays that do not have a point of interest, so do keep this in mind when designing your own custom display rack.
An engaging merchandise display rack that stands out will be able to increase sales, contributing to your business. However, be aware that the retail industry is constantly changing. As a business, adapting to the changing consumer preferences is an important factor to ensure continuous growth. What worked a decade back might not work today. What works today might not work a decade later. We hope the 5 tips in this blog gave you some idea on how to create an effective merchandise display rack for your business!
How ODM can help
Want to create your own merchandise display racks that are guaranteed to attract customers? Here at ODM, our team has years of experience in the promotional products industry. You can rely on us to help you with on-pack promotion, gift with purchase, in-store display, POS Displays, and many more.
We have also worked with many established brands throughout the years and they are pleased with the end results.
If you are at a loss of idea, we also have a design team, Mindsparkz, that can come up with new and innovative ideas for you. So what are you waiting for, contact us today!
Take a look at these retail endcap displays found in Vietnam.
On shelf displays are also capable of attracting consumers. Find out more here!
Here is a custom skincare display by the Face Shop. It’s absolutely worth checking out!
Countertop displays are an alternative to marketing small, individual products.
Window merchandise displays are for the big brands with their own outlets out there. Read more about Uniqlo’s custom merchandise display here.
What Elements Should be Considered When Designing a Product Display?
Elements used in a product display will vary depending on the store, the product, and goal. However, some of the most common elements used in product displays include lighting, product information (e.g. name and price), scents, sounds, digital displays, and interactive installations.
Should I Use a Theme for My Product Displays?
While there are always exceptions to this rule, it’s usually a good idea to construct your product displays around a central theme or concept.