In the skincare industry, visuals and branding play a very huge role in enticing consumers. Skincare displays are a simple way to show off your brand’s products. Design and positioning are key to increasing brand awareness, especially in such a saturated industry. These new skincare display shelves by The Face Shop definitely caught our attention.
3 Factors That Make a Skincare Display Captivating
Positioning
The Face Shop made a great choice of free standing display unit to advertise Belif, aqua eye bomb. They used a large and unique POS display, positioned at the opening of the store. Thus, It would sure be noticed by customers when they enter the store. Hence, it is an excellent example to market your skincare products effectively, boosting both product sales and brand awareness.
Skincare Display: Captivating Marketing by The Face Shop
Skincare Display: Captivating Marketing by The Face Shop
Quality
The skincare display is one of the first things shoppers see when entering the shop. The quality of the display reflects the quality of the brand. We can definitely see the quality in The Face Shop’s displays, from the little details like a lampost and flower and fruit cut-outs to reflect the ingredients of the product.
Skincare Display: Captivating Marketing by The Face Shop
Visual Appeal
Visuals and aesthetics are really important, especially in the skincare industry. Both packaging and display are what draws customers to your brand. Therefore, it is extremely important for them to be cohesive. The Save the Forest display, as shown below, is one of the ways that The Face Shop has carried out visual advertising. Both the product packaging and the skincare display complement one another.
Skincare Display: Captivating Marketing by The Face Shop
From the hand cream to their mineral sun stick, one can see that the packaging is well-thought-out. We love the idea of a mini forest for their cute animal-inspired packaging. Vibrant and captivating, it surely is a head turning in-store display that converts walkbys to sales.
Skincare Display: Captivating Marketing by The Face Shop
Overall, promotional floor displays are great promotional tools for your brand. Therefore, it is important to remember the 3 factors – positioning, quality, and visual appeal in any of your POS displays.
Interested in learning more? We at ODM have done a lot of work with product displays, same as those we’ve featured in this blog.
Contact us with your ideas and we will be happy to assist you in manufacturing and design.
Otherwise, you could also check out our online magazine for more inspiration. We’ve written over 8000 blogs and articles on marketing, pos display units, packaging design, and more.
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Frequently Asked Questions:
What is a POS display?
POS display means Point-Of-Sales display. It is a specialized form of sales promotion that is found near a checkout counter or a prominent place in the store. It is meant to showcase your products to prospective customers.
Why is it important to have skincare displays?
The skincare industry is incredibly saturated. With the help of a skincare display, your brand is able to boost visibility, increase brand awareness and brand recognition.
What are some benefits of POS displays?
If your POS display is visually appealing consumers will be more tempted to buy your product. As a result, POS displays will help to increase brand awareness and to gain visibility. Moreover, POS displays are an essential tool for brands to push their promotions.
