This summer season in Vietnam, Pepsi is offering the own brand custom printed slippers with purchase of the 4 cans of 330ml. Check out this case study to learn more about this interesting gift with purchase promotion.
What we like about these Custom Printed Slippers?
- Simple design – Pepsi slipper has a simple but nice design. The logo placement is accurate. When customers pass through the aisle, they will without any hesitation recognise what brand it is.
- Good quality – In fact, people might throw the paper slipper after using. Pepsi slipper has a better quality and eco-friendly. Customers can use the Pepsi Slipper for the long term. It is more profitable for customers.
Why we like to offer custom printed slippers?
- Sell excess stock fast – Offering a custom promotional product is a proven way to drive sales and gain return customers. The goal is to offer something of value to your customers that does not cost you a lot. Thus, you can clear your stock faster with using on-pack promotion with free gift.
- Successful competition – Pepsi is competing with other soft drinks brands, and by this using promotional strategy, they will for sure beat the competitors in this market. Who wouldn’t choose a free gift against a standard soda can?
- Grab interest – Considering Pepsi is a soda drink brand, gift slippers give a reason to potential customer who does not like to drink soft drink. They will purchase the product because want to get the free gift, not because desire to drink Pepsi.
Not only for drink industries, a promotional free gift is suitable use for any business. I believe everyone likes to get something for free!
If you are interested with the similar product, please check out our related blogs about Gift With Purchase products:
The famous American fashion brand Ralph Lauren offered their own product as promotional product. Customers only purchase one pray and get the extra gift as duffle bag. It makes customer valuable and grab customers’ interest.
A soy sauce dispenser is a good example from Lee Kum Kee. A small volume of dispenser make your life convenience!
With using a creative concept of gift with purchase, it offered on-pack promotion to create brand exposure.
Check out more Gift With Purchase from Pepsi example: