Step Up Your Hotel Promotions with Custom Logo Slippers!

Nowadays, slippers are becoming a must-have amenity that hotels provide to their guests. But instead of offering plain bedroom footwear, they use custom logo slippers instead. Little did we know that this footwear pair is part of their marketing strategies.

Let’s take the Ovolo Hotel, for example. Ovolo is one of the most prominent hotels in Hong Kong and Australia. We’ve got the chance to visit one of its facilities here in Hong Kong. And since we are very keen on whatever promotional ideas are laid before our eyes, let’s talk about the hotel’s customised slippers.

Travelling to Asian countries will teach you a lot about shoe etiquette. Most Asian cultures from Vietnam, India, Singapore, to Japan have deeply entrenched traditions about removing shoes before entering homes and other indoor places.

The tradition of keeping interior floors clean dates back to when roads and footpaths were filthy. Chinese people believe that wearing outdoor shoes inside introduces “bad luck”, a metaphor for germs, into the home.

This superstition is undoubtedly prominent even in modern times, and therefore you will see slippers on toilet rooms and even restaurants. There’s no wonder that you will also see them in your hotel room as it will be your “home” during the period of your visit.

Of course, hoteliers have to get the most out of every product they have, aside from giving comfort. For them, everything has its own promotional value that can help them step up their promotion.

 

What’s with Ovolo’s Custom Logo Slippers?

We’ve heard a lot about Ovolo’s sustainable initiative in the hospitality industry. From the hotel facilities to amenities, up to the food it serves to its guests — everything is sustainable.

We’re happy to experience all these first-hand just recently. But of all the services and freebies that we’ve got, these custom logo slippers is what really fascinated us. This pair of footwear also comes with the packaging. But let’s talk about the slippers first.

Ovolo’s custom logo slippers come in grey colour. Though hotel slippers usually come in white colour, we found using the darker colour smart as white footwear is prone to dirt and stain.

Moreover, the fabric used with the slippers is smooth, making it comfortable to wear. Unlike other hotel slippers that are disposable, customers can take these slippers home and use them again.

The hotel used plastic straws as packaging for their slippers before. However, recently, Ovolo introduced reusable woven drawstring bags for its slippers. The packaging is highly biodegradable, making it safe for the environment. This drawstring bag with logo is reusable thus, customers can use it as storage right after using it instead of ditching it away.

Indeed, this eco-friendly packaging solution is one of the brand’s initiatives to lessen its environmental impact.

 

Furthermore, the slipper packaging comes in black, and the “Happy Feet” phrase is printed on it. We found it appropriate for the slippers as they give immense comfort, making feet happy.

 

3 Key Things to Consider in Choosing Slippers for Your Hotel

As a hotel owner or a manager, you have to be practical when choosing the slippers you’re going to use in your hotel. Of course, you have to keep the business budget and the customers’ safety and comfort in mind. We have listed below some of the things you need to consider in choosing or designing your own hotel slippers.

1. Materials or Type of Fabric

Would you like your slipper disposal or reusable? Of course, a reusable one is more practical and sustainable. Either way, you have to consider the material to use for your hotel slippers. Aside from practicality, your guest’s safety should always be at the top of your priorities.

There are several materials used in making bedroom footwear. Cotton, polyester, waffle fabric, and cork, to name a few. If you want to give your hotel guests a remarkable experience, always choose something that will positively impact the environment and your clients as well.

 

2. Slipper Design

Hotel slipper’s primary purpose is to give comfort to your guests; however, if you’re serious about making them your hotel’s promotional products, you have to consider their designs. You can try customising your slippers with your hotel name or logo.

Always make sure the colours of your logo do not look too weird or are similar to the slipper’s fabric. Ensure the colour and the long design are guests’ heart-catching, meet the hotel’s culture, and, in a way, uplift your hotel’s grade.

When you opt for reusable slippers, your guests can bring and use them at home. In that way, your custom logo slippers can help you promote your business outside your premises.

 

3. Packaging

Not all hotels provide slippers in packaging. And we do not expect all hotels will do so. But if you prefer to have one, going green will always be an intelligent choice. The product packaging can help the slippers look presentable.

Moreover, using a reusable one gives more appeal to guests. It leaves them the impression that aside from their safety, you consider society and the environment in your every action, too.

 

Check out ODM’s latest product offer. Chunky Slippers, also known as “cartoon slippers” in some variations, are a footwear phenomenon that combines style, comfort, and utility.  Discover how these novelty ideas can step up your marketing game!

 

Discover more hotel promotional ideas we have featured before:

It is interesting to note that hotels in China serving as quarantine facilities provide a quarantine pack for their guests. The set came with a towel, wet wipes, hair ties, toothbrush & toothpaste, and cotton buds. This idea ensures the safety of the guests, making them trust the hotel even more.

 

We found this Regal hotel promotion a few years ago. The hotel utilised its own bespoke signs to promote its giveaway activity. It offers a free custom power bank or travel set from Florentia Village to its existing members. Additionally, it offered a free welcome gift and a booking offer to its new members!

 

Dorsett Hotel wowed its guests with its creative candy cart idea. It came with an adorable plush toy, candy jars, and a branded mini Ferris wheel. This hotel POS display idea brought nostalgia among visitors, bringing back childhood memories.

 

Hotel M’s Plus is a modern hotel popular among travellers in Japan. These custom magnets have attracted our attention because of their exciting implementation, clear message and excellent printing area. Take a look at how custom amenities can take your guests’ experience up a notch through this blog.

 

Want to take your hotel brand to the level of Marriott and Hilton? Why not consider getting these branded welcoming packs in your hotel amenities? We can customise every item with your hotel logo for the best brand exposure.

 

Sustainable hotel merchandise to consider:

Keep your hotel amenities and toiletries organised with this toiletry bag made from cork materials. Its practicality, minimalist design, and customizability can leave a positive image to your brand.

 

Drink stirrers are probably one of the most common hotels merchandise guests would expect at your place. Why not add these swizzle sticks to your marketing and start mixing up the best promotional strategy for your business?

 

These grass straws are an excellent alternative to plastic drinking straws, designed for single use only. They cost less in terms of manufacturing and production costs. What’s more incredible is that they can be perfect for serving drinks to your guest during their stay in your hotel!

 

 

In a Nutshell,

Obviously, there is a great shift in marketing brands in the hospitality industry. As competition gets tougher, every business owner has to be creative in marketing their brands. But in every marketing and promotion to be made, customers and the environment should always be taken into consideration.

Therefore, we believe that Ovolo’s sustainable initiatives are something other hotel brands should adapt and get inspired by.

 

The Role of ODM

Since 2003, the ODM  team has been helping business owners, retailers, and manufacturers develop unique and customisable promotional products. We create a wide range of custom branded merchandise for our clients with the utmost attention to detail, making them eye-catching and functional.

Together with our superb in-house design team, Mindsparkz, we will help you plan and produce effective promotional merchandise and advertising solutions to suit your brand.  If you need any of these services, feel free to contact our team. Let’s turn your ideas into life!

 

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