“Inspire the World, Create the Future.” True to their vision, Samsung, known as one of the leading electronics companies in the world surprised customers with innovative packaging. The company’s commitment to lead innovations has already produced a lot of useful technology, products, and solutions for a smarter living. Now, Samsung has taken another significant step forward in inspiring society to join their vision of creating a better world. Taking the leap to sustainability, Samsung Electronics has announced that it will introduce eco-friendly packaging solutions across its Lifestyle TV lineup.
Samsung’s Packaging: Why It’s an Amazing Innovation?
In efforts to reduce the environmental footprint, Samsung added an eco-friendly packaging solution to its Lifestyle TV product portfolio. This new eco-packaging is made from eco-friendly corrugated cardboard, making it 100% sustainable. Moreover, the product packaging applies to The Serif, The Frame, and The Sero. It allows customers to practice recycling as well as upcycling the cardboard boxes for creative reuse.
Accordingly, Samsung applies a dot matrix design on each side of its eco-friendly corrugated cardboard packaging. This matrix design serves as a guide to allow customers to cut the boxes effortlessly and assemble them into various shapes such as a bookcase or a ca house. Each eco-packaging contains a manual to further assist customers in making household items out of the cardboard boxes. It can be accessed by scanning the Quick Response code on the box.
Why Do We Love this Initiative?
“It is time to align sustainable solutions with funding in a way that can transform the marketplace.“
His Royal Highness, the Prince of Wales
A Significant Step Forward that Leads Others
Undeniably, Samsung is a massive company that is known for its operational excellence and innovation prowess. No one in the market has not ever heard its name before. This significant step will definitely inspire many other companies to turn to sustainable marketing gradually. Showing the world that even an electronics company can take part in this transformation will inspire and lead others to start creating a change.
Raising Awareness Among Consumers
With a big company initiating this step toward sustainability, it makes the advocacy stronger. Samsung Electronics has the whole world for its audience, and it means a wider reach to keep the message rolling. Apparently, even with the growing awareness among consumers— there are still a lot who are not conscious of our ecological footprint and not doing anything about it. Incorporating eco-packaging into their brand will certainly spread awareness even more that will drive action from the market.
Builds Profound Connection with Customers
Consumers are more likely to purchase from a brand that shares similar principles and values as they do. Knowing this fact, Samsung Electronics has come up with a profound way to connect to their audiences. Coming up with an eco-packaging solution is more than just a trend. It is providing customers with their demands. It is giving them a new experience to express themselves while considering the environment in every aspect. Consequently, this approach will build a profound connection between the company and its consumers.
Sustainability with Functional Pledges
Our favorite part? This eco-packaging solution can be turned into useful household items! Customers can easily assemble the boxes for various uses. These functional pledges give the packaging solution a new lease for life. People can build cat houses, magazine racks, shelves, and even small end tables from the cardboard boxes to store household items and electronic devices. Sustainability with functional pledges? We totally love it! And we know that you do, too.
Make Every Day an Earth Day
Samsung certainly lived up to its pledges, knowing its responsibility as a creative leader in the global society. As the company continues to dedicate its efforts and resources to offer new values to the market, it definitely creates an exciting and promising future for its customers.
With the vision of creating a promising future, Samsung Electronics has made this significant step toward sustainability. This action helps to promote a better quality of living and build healthier communities by reducing environmental footprints.
This eco-packaging solution is released just in time for Earth Day. With this solution, they can spread awareness further and inspire other companies to take action as well. The publicity will definitely create a remarkable impression on the whole world.
In one of our previous blogs, we have featured a collection of custom promotional items that can make the Earth Day celebration more meaningful. In addition to Samsung Electronics’ eco-friendly cardboard packaging, these products can remind people that they can make every day an Earth day.
How ODM Can Help…
If you are interested in sourcing new promotional packaging solutions, get in touch with our team. The ODM team has been helping business owners, retailers, and manufacturers develop unique and customizable eco-friendly packaging ideas and marketing gifts for years now. From eco-friendly corporate gifts to eco-friendly packaging concepts, and biodegradable packaging, we can help you out!
So, do you want to be part of the change? Join us today. Contact ODM now!
More Brilliant Ideas to Prop Up Sustainable Marketing
Solar technology is developing rapidly these days. This is why solar promotional gifts are definitely perfect for providing your customers unconventional and energy-efficient promotional products.
Reusable bags can help to reduce the harmful effects of plastic bags on the environment. Start taking action and use branded eco-bags today!
Practicing sustainability can definitely make an impactful change for the next generations. Check out these eco-friendly kitchenware ideas that will help you support this advocacy.
Corks products have a variety of applications that might actually surprise you. Learn how you can use these to promote sustainable branding.
A great packaging alternative to bubble wraps, this honeycomb paper packaging can be one of the innovative packaging solutions for the next years.