Traditional vs. Modern Marketing In Asia: Which Suits You Better?

Most brands cater to a wide range of markets, from kids to adults. This also means they have to be aware of each age bracket’s interests and preferences. This is where traditional vs modern marketing in Asia comes into the frame. So, let’s check each of these modes and the perks businesses can enjoy through them.

Our interest in this topic got piqued by these New Year packets that greeted our team at The Ascott Limited. It is a leading lodging business in Asia with roots in Singapore.

Customers are greeted with these branded packets, urging them to take one if they need it. It comes in different colours with a QR code at the back to guide its customers to the business’ membership registration page.

Traditional vs. Modern Marketing

The branded packets of the lodging business are a sample of traditional marketing customised for the celebration and the business. Meanwhile, an example of modern marketing that piques people’s interest these days ranges from branded socks to custom tote bags and wireless chargers. We listed the perks of these two types below for you!

Money packets are a usual sight every new year. It’s a tradition people of all ages across the globe annually do.

For this reason, these types of traditional marketing are familiar to everyone. People would accept your brand alongside these merchandise without a second thought since they’ve seen it since they’re a child.

The best benefit of modern marketing to consumers is its practicality. They choose brands that give them practical branded gifts like socks and custom design bags.

This is also best for the brands since the more useful their promotional item is, the more people would use them and the more their brand would be exposed to regular and prospective customers.

Most traditional merchandise and marketing are also seasonal. They’re used during certain celebrations and dates.

Joining these celebrations through these familiar and traditional items means it will be easy for people to associate your brand with them. It gives you an edge in that they can look for your brand every time the season or celebration comes.

In addition to usefulness, people loved the relevance of modern marketing items. They can be used every day and not just n certain dates or seasons.

This is due to the fast-changing taste and preference of the market, modern items are usually up to date so they would have no problem using and bringing these modern merchandise with them.

Another great benefit of traditional items like the money packet is it is customary. Hence, Ascott opened up an opportunity for their brand to be a part of this money packet-giving custom.

Modern marketing also largely relies on the customizability of these promotional gifts which allows them to put their brand name, logo or colour on them so to build a solid brand image in their consumers’ minds.

Modern marketing is a more popular choice these days as they can also be customary and familiar to consumers if your brand would utilise them annually for special occasions like the Lunar New Year. Check out our traditional branded socks to get a clear idea!

The suggestions and ideas for modern marketing that could hold every market’s attention don’t end there! We listed 9 of the best New Year gifts that your consumers would surely appreciate! Read all of them in the blog below:

Customise your own money packet for better impact. Get ideas here:

Giving red packets during the new year is a tradition in most countries. It contains varying amounts of money which only means it also must be kept safe at all times. Check out this classy red packet organizer!

What’s a better way to greet your consumers than a red packet that symbolises luck and prosperity as a bottle necker? Read more to see Coca-Cola’s fresh marketing campaign!

Who said the traditional packets must always be red? As much as it is traditional, it is also open for customisability such as colours and branding! Read more here:

Check the traditional and modern marketing of other brands for this occasion:

In this promotion, Blue Girl offered its consumers a crystal Mahjong set as a promotional giveaway for the New Year with every purchase of their products amounting to $688!

Another common sight to see during the Chinese New Year is a hefty amount of food on the table for a family celebration. ParknShop knew this and partnered with the famed character Tigger to greet its consumers with every bowl for the new year.

Kinder Joy greeted its consumers with a Happy New Year with a festive POS display in Singapore. It is designed with a lot of cherry blossoms and utilised its brand colours well. See more here:

In this promotion, Osim made sure their consumers would remember their greeting for the Lunar New Year with a bespoke POS display employing various visual marketing tools such as LED lights.

What’s a better way to build brand presence in your consumer’s daily life than branded merchandise they can bring home? For the New Year’s promotion, Starbucks released branded promotional merchandise for its consumers!

In conclusion,

Whether your brand decides to do traditional, modern marketing or a mix of the two, it could bring positive value to your brand and cater to a wider market at the same time. Hence, you must ensure these promotional gifts are branded with your name or logo. On top of that, you can choose traditional or modern marketing depending on your marketing needs as well.

Fortunately, the ODM Group is a promotional product company specialising in the customisation of promotional displays and branded merchandise! We have an in-house creative team, Mindsparkz, that would closely work with your business from product brainstorming to production. So, contact us today!

For more of our services, you can refer to our list below:

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