What Makes Custom Logo Coolers An Excellent Beverage GWP Offer?

What makes custom logo coolers an excellent promotional product for beverage brands like Pepsi, 7-Up, and Mirinda? How can you utilise them effectively in your marketing campaign? Learn why Suntory PepsiCo Vietnam leverages coolers as a gift with a purchase offer in its recent Tet holiday promotion in this blog. Scroll down to find more cooler ideas and fizzing case studies from the company!

Suntory PepsiCo Vietnam Beverage is a strategic alliance between PepsiCo Inc, a global leader in the food and beverage industry and Suntory Holdings Limited, one of the world’s leading consumer products companies. Officially founded in 2013, the company aims to strengthen and maintain its position in the beverage industry while staying committed to its values.

How Does Suntory PepsiCo Leverage the Tết Holiday?

Tết or Tết Nguyên Đán is the most celebrated holiday in Vietnam. It marks the first day of the Lunar New Year and is generally celebrated on the same day as the Chinese New Year. Vietnamese unite and enjoy this special day with various activities and feasts. Here enter soft drinks that are highly consumed in the country during this occasion.

With customers expected to purchase drinks for the celebration, soft drink brands have to make in-store promotion ideas more enticing. We found this GWP campaign from Suntory PepsiCo an excellent example!

NHẬN TRÙNG KHI MUA 2 THÙNG PEPSI/ 7 UP/ MIRINDA CÁC VỊ ROC VANG In MUA NGAY

Translation: Suntory PepsiCo, Get 1 cooler when buying 2 boxes

Pepsi/ 7UP /different flavors of Mirinda

BUY NOW!

Custom Logo Coolers as GWP Offer

Perfect for a beach day, a backyard barbecue, or just to keep drinks cool this hot season – Pepsi has Vietnam covered with its custom logo coolers! Customers can easily get them by purchasing 2 boxes of mentioned participating soft drink brands under Suntory PepsiCo.

But what really made this GWP offer a hit in-store?

1. Compliments Beverage Products

Custom logo coolers are an excellent free gift offer for drinks and beverage brands, as customers can use them to further enjoy the products they have purchased.

People are always looking for ways to beat the heat, especially during summer, and a cooler can be just what they need to keep their drinks cold and refreshing.

They offer a more convenient way for customers to interact with your brand, which may result in increased sales. Instead of getting a new drink from the fridge every time they want one, they can just grab one from the cooler and go.

This makes life easier for them, and it also means that you’ll be able to sell more drinks overall because you’re making it easier for them to get what they want.

2. Practical Gift With Purchase Offer

Beverages are marketed as a way to relax, unwind and enjoy yourself. These products have the ability to turn a bad day into a good one.

Custom logo coolers are an excellent way for beverage brands to provide customers with an experience that creates lasting memories and a connection between brand and consumer.

People can take them on road trips, use them at the beach or keep their drinks cold during tailgating parties. This can bring more awareness to your brand or on-going promotion.

When an extra functionality is added, such as a built-in speaker, they’re not only functional but also fun and entertaining for consumers.

3. Offers Great Versatility

Branded coolers are not just limited to beverages – they are also great for keeping food and other perishables cold.

On top of that, they can also be used as makeshift tables or chairs, storage bins, and even as a place to sit down on a long hike.

What’s greater is that you can customize their capabilities to offer more functions to customers. Some coolers have built-in bottle openers or extra storage space for storing other items besides food and drinks.

Most ice coolers today have wheels to make them easier to transport, and others have handles on top so they can be carried by hand.

4. Branding Opportunities

Custom logo coolers are a great way to get your brand out there. They are an ideal product to have imprinted with your logo or any other brand message that you want to communicate.

They’re portable, so people can take them wherever they go. They can be used by people of all ages and can be displayed in front of large crowds, such as at parties, concerts, trade shows, and sporting events. This means your brand can be seen by anyone, anywhere!

Coolers also come in different shapes and sizes, so you definitely find one that will make your brand stand out. Use bright colors when possible to catch people’s attention from afar!

Branded Cooler Ideas from ODM:

Bring your ordinary cooler to the next level with these awesome coolers with speaker concepts. Whether you’re planning for an indoor or outdoor promotional campaign, you will love to use them!

Serve the fun of playing foosball and refreshment of cold drinks with this custom branded cooler idea. Learn what makes this drinks marketing idea a game changer in this blog:

Made more handy and portable for everyone, you might also love to give away these branded mini coolers. Fully customisable and can be branded in different ways, they can be fantastic promotional offers!

Talking about versatility, how this cooler box transforms into a foldable table and chair will surprise you! Read how you can leverage it effectively in your outdoor promotions:

Beer and BBQ make the best pairing, so we combine them in this 2-in-1 beer promotion idea. Click to find more available designs that you can utilise in your next marketing campaign:

How Does Pepsi Celebrate the Lunar New Year Before?

When consumers have so many options available, it’s important to make sure yours doesn’t get lost in the shuffle. That’s where custom holiday packaging comes in — it helps you set your products apart from the competition and make an impression on customers.

Check out how Pepsi created a memorable Lunar New Year campaign with this packaging back in 2019!

More from Pepsi:

Another complimentary gift with a purchase idea for beverage brands is custom promo mugs. With the right material and design, this could go a long way in keeping your brand on top of customers’ minds. Learn how Pepsi Black leverages promo mugs in its latest in-store marketing campaign.

Taking advantage of Superbowl’s popularity, Pepsi kicked off this fantastic on-pack promotion where customers can get a free custom sports cup. What made it a success?

In collaboration with KFC, Pepsi launched this exciting custom reusable bag promotion with every purchase of their promotional set meal. Take a closer look at what attracted diners to go for this value-for-money set meal instead!

A refreshing drink on hand and a comfortable pair of slippers were what Pepsi offered to its customers in Vietnam back in 2018. Read how this promotion grabbed interest in-store in this case study:

As one of the official sponsors for the UEFA Champions League, Pepsi launched a GWP promotion that included a UEFA gift giveaway to bring brand awareness to football fans in Japan. Read more about it in this blog:

How does participating in an online promotion provide extreme gaming sensation to customers? Learn how Pepsi collaborated with EA Sports to offer a range of exclusive prizes by reading this case study:

It’s no surprise that drinks and beverage brands are constantly looking for ways to improve their sales and profitability by offering marketing gifts as part of a wider promotional strategy. 

With so much choice on offer, how do you choose which drink-related gift will be best suited to your brand? We’ve put together this page to inspire and help you find the perfect product.

Wrapping It Up,

Custom coolers are more than just another promotional item; they represent an opportunity for brands to stand out from their competitors and build stronger relationships with customers by providing them with an experience they will remember long after the cooler is empty.

Moreover, they provide a unique way for audiences to identify with your brand and encourage them to share their experiences with other people. This can help drive additional sales as well as establish your brand as an authority in its industry. Done right, you can take advantage of their marketing benefits to the fullest, just like Pepsi!

Need Help With Promotional Products?

You’re a business owner or maybe a marketing manager, and you want to grow your business. You know that custom promotional products are a great way to do so, but you’re not sure how to get started. You don’t have the time or resources to do everything yourself.

That’s where we come in.

Our team is ready and willing to help you with all of your promotional needs. We can help you find the perfect product that will fit your brand and grow your business.

We have been helping companies like yours grow their businesses with our selection of custom products for over 20 years! We have access to thousands of items from hundreds of suppliers, all in one place.

What’s Next: