Promoting your brand with a useful product will help it to get noticed quickly. Innershine is using this strategy on their new On Pack Promotions for their Berrymix vitamin mix in Singapore. There are two different items offered: a Free Totebag as Gift with Purchase and a Mini Fridge as Promotional Giveaway.
A Branded Tote Bag is being offered on the big pack of Berry Essence. On this bag, a print of berries and eyes is placed, to match the use of this supplement. Such a useful Gift with Purchase is the perfect product to be a part of your customers every day life and to increase your brand awareness.
On the smaller packages, a Promotional Giveaway is shown. Innershine is giving away 300 Branded Minifridges. Customers who purchase a pack, will have a chance to win one of these Promotional Kitchenwares. Using such a big item as a short-time exclusive makes the Promotional Product sought after and perhaps even a collector’s item.
Why do we like these On Pack Promotions?
- Brand Exposure: To promote your brand with such a product that will be used by a broad range of people for a lot of different reasons, is just perfect to spread the word around your brand and company. The Branded Fridges are durable and will therefore generate long-term Brand Exposure during and after the campaign.
- Additional customers. Such a practical product will not only attract current customers who would like to have a fridge of their favorite brand, but also potential new customers who might be incented to buy your product when offered the prospect of winning such an awesome gift
At ODM we have significant experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about effective On Pack Promotions.
Feel free to check out these other On Pack Promotion related blogs below: