Lunar New Year is fast approaching, which means that the festivities are about to begin! With that in mind, Pepsi has started its Lunar New Year promotions. At Co-op, a popular supermarket in Vietnam, Pepsi has launched its products with Lunar New Year Packaging. In this blog, we will talk about why we like this packaging, as well as some ways your company can boost its promotions during this period.
Why Pepsi’s Lunar New Year Packaging is a Good Marketing Strategy?
Pepsi has promoted its products for the Lunar New Year by creating Lunar New Year-themed boxes. The main design is a lion, which signifies power, wisdom, and superiority in Chinese culture. This will no doubt help to attract shoppers, because they will associate the positive attributes to the design. Moreover, they will associate the festive feeling with Pepsi. It’s practically encouraging shoppers to welcome the New Year with Pepsi.
Pepsi – Lunar New Year Packaging
How can you give your company a boost during the Lunar New Year period?
Using a festival promotion is a great way to attract niche customer groups to your brand. Here are some examples of how they can be used.
- Gifts with Purchase: Your company can boost its sales with a complimentary gift with purchase. Just make sure that the products are related to the festivity to make a stronger impact. For instance, attaching free Lai See packets to the packaging. Choosing an appropriate gift can help to increase customer engagement. In the past, Pepsi has cleverly used this with its custom printed slippers gift with purchase.
- POS display: A custom POS display can help to increase sales, as these displays can tempt customers to make a last-minute purchase. Just take a look at Pepsi’s POS display, which they used to advertise their Lunar New Year promotions.
Pepsi – POS Display
In this promotion, the band utilised an advertising screen display and a custom LED light-supported retail shelf to showcase the wide range of beverages available under the label.
- Remove Distractions: As seen in the above picture, LaVie shared the same floor space with Pepsi, which is not good since it distracts customers. Although we didn’t know if the placement was intentional or temporary, still, it’s always a good idea to keep the display exclusive to one product only. Below is a blog explaining why you should think about your merchandising display.
Why Invest in Custom Packaging During the Lunar New Year?
Investing in packaging during special holidays like the Lunar New Year can be a strategic business move for several reasons:
1. Enhanced Brand Image
Customized packaging for the Lunar New Year can help enhance your brand image. It shows that your company is attentive to cultural nuances and values, which can resonate positively with customers.
2. Cultural Relevance
Tailoring packaging to reflect the cultural significance of the Lunar New Year demonstrates that your brand understands and respects local traditions. This can create a stronger connection with customers, especially in markets where the holiday is widely celebrated.
3. Gift-Giving Season
Lunar New Year is a time when people exchange gifts and tokens of goodwill. Packaging that is attractive and festive can make your products more appealing as gifts, potentially increasing sales during the holiday season.
4. Limited Editions and Special Promotions
Packaging can be used to highlight limited edition products or special promotions specifically designed for the Lunar New Year. This creates a sense of exclusivity and urgency, encouraging customers to make purchases during this festive period.
5. Increased Visibility
Eye-catching and thematic packaging can attract attention both in physical stores and online. With the right packaging, your products may stand out from competitors, leading to increased visibility and potential sales.
In Conclusion
Remember, the key is to align your packaging strategy with the cultural context and preferences of your target audience. By investing in packaging during special holidays, you can leverage the festive spirit to enhance your brand presence, drive sales, and foster positive customer relationships.
If you need help with packaging design and manufacturing, feel free to contact us and get started on your next project! The ODM group has experience in manufacturing promotional products and packaging for any industry. We can help give your company the boost that it needs!
Besides unique promotional products, ODM can also help with creating custom retail packaging and POS display units for your business. Speak with our product designers at Mindsparkz or contact us today to find out how we can improve your next project.
