Lunar New Year is fast approaching, which means that the festivities are about to begin! With that in mind, Pepsi has started its Lunar New Year promotions. At Co-op, a popular supermarket in Vietnam, Pepsi has launched its products with a Lunar New Year Packaging. In this blog, we will talk about why we like this packaging, as well as some ways your company can boost its promotions during this period.
Why Pepsi’s Lunar New Year Packaging is a Good Marketing Strategy?
Pepsi has promoted its products for the Lunar New Year by creating a Lunar New Year themed boxes. The main design is a lion, which signifies power, wisdom, and superiority in the Chinese culture. This will no doubt help to attract shoppers, because they will associate the positive attributes to the design. Moreover, they will associate the festive feeling with Pepsi. It’s practically encouraging shoppers to welcome the New Year with Pepsi.
How can you give your company a boost during the Lunar New Year period?
Using a festival promotion is a great way to attract niche customer groups to your brand. Here are some examples of how they can be used.
- Gifts with Purchase: Your company can boost its sales with a complimentary gift with purchase. Just make sure that the products are related to the festivity to make stronger impact. For instance, attaching free Lai See packets to the packaging. Choosing an appropriate gift can help to increase customer engagement. In the past, Pepsi has cleverly used this with its custom printed slippers gift with purchase.
- POS display: A custom POS display can help to increase sales, as these displays can tempt customers to make a last-minute purchase. Just take a look at Pepsi’s POS display which they used to advertise their Lunar New year promotions.
- Remove Distractions: As seen in the above picture, LaVie shared the same floor space with Pepsi, which is not good, since it distracts customers. Although, we did’t know if the placement was intentional or temporary, still, it’s always a good idea to keep the display exclusive to one product only.Below, is a blog explaining why you should think about your merchandising display.
If you need help with packaging design and manufacturing, feel free to contact us and get started on your next project! The ODM group has experience in manufacturing promotional products and packaging for any industry. We can help give your company the boost that it needs!
Besides unique promotional products, ODM can also help with creating custom retail packaging and POS display units for your business. Speak with our product designers at Mindsparkz or contact us today to find out how we can improve your next project.
Here are some blogs related to Lunar New Year Packaging
Want to stand out during this Lunar New Year season? This blog gives you a bevy of ideas on how to effectively market your products!
Is your company in need for Lunar New Year promotional ideas? If so, check through this blog to look at a promotion that Starbucks did!
Want to know how the Lunar New Year season affects manufacturing in Vietnam? Read through this blog to find out more.