How to Win Your Audience Using Lunar New Year Giveaways?

As the vibrant colours of red and gold sweep across the streets of Vietnam, signalling the arrival of the Lunar New Year, companies seize the opportunity to celebrate and connect with their customers in unique ways. Among these, Unilever, a global consumer goods giant, has embarked on a remarkable journey to mark the festive season with a special touch. In the heart of Vietnam, where traditions and cultural celebrations hold immense significance, Unilever’s Lunar Giveaways campaign takes centre stage, capturing the essence of this auspicious time.

Unilever Vietnam took advantage of the Tet Holidays in Vietnam to increase sales by offering Lunar New Year giveaways. From 11/01 to 31/01/2019, customers who buy Unilever products worth 549,000vnd can get 2 premium jam glass boxes, 1 premium flower vase or 1 Coopmart gift voucher valued at 50,000vnd.

There were many Unilever products on display, and custom shelf talkers were used to increase brand visibility. To maximize profits, various marketing tactics have to be implemented so that they can reap the best results for their brands.

Why Do We Love These Lunar New Year Giveaways?

Value-Added – During special occasions, brands are expected to pull some custom promotional giveaways to beat other competitors. This brings a higher perceived value to the product. It makes customers tempted to purchase at first glance. Moreover, the products sold have a long shelf time, giving more reason to purchase. “For a limited time only” – also make the giveaway items even more valuable as they may not be available again.

Greater Visibility – The colour red signifies passion and excitement for the upcoming Lunar New Year. It is so striking and really hard to miss. This good deal will spread word-of-mouth, making the brand appealing to shoppers. If you’re doing a New Year promotion, do consider a POS display stand like Cadbury here. With the right props and promotional items, a custom POS display will certainly reinforce brand remembrance.

Practicality – The contest rewards are practical and suitable for the new year. Customers can put New Year goodies into the jam box glasses, and flowers in the vase to liven up the mood and voucher marketing can lead to more sales.

Importance of Giveaway Ideas During Lunar New Year

The Lunar New Year, a time-honored celebration deeply ingrained in Vietnamese culture, holds more than just traditional significance. It serves as a golden opportunity for businesses to forge stronger connections with their audience, and giveaway ideas play a pivotal role in this festive engagement.

1. Cultural Significance

Giveaways that resonate with cultural elements and traditional symbols create a sense of belonging and shared celebration among consumers. By aligning giveaways with cultural practices, brands can establish a more profound and meaningful connection with their audience.

2. Building Brand Loyalty

Well-thought-out giveaways contribute to positive brand associations, making customers more likely to remember and favour the brand in their purchasing decisions. The goodwill generated through thoughtful giveaways encourages customer loyalty, fostering repeat business and sustained engagement.

3. Increased Visibility

Memorable giveaways become conversation starters, sparking word-of-mouth marketing that amplifies brand visibility. Engaging giveaways inspire customers to share their experiences on social media, generating user-generated content that further boosts brand visibility.

How to Win Your Audience?

1. Interactive Contests

Unilever designs contests that invite consumers to actively participate, fostering a sense of involvement and excitement. Engaging challenges related to the Lunar New Year theme encourage consumers to showcase their creativity and enthusiasm.

2. Shared Experiences

Giveaways that resonate with the cultural context create shared experiences, connecting consumers on a deeper level.

3. Showcasing Positive Experiences

Sharing testimonials and success stories from participants on various channels helps build a positive narrative around the campaign, inspiring more people to join in.

More Lunar New Year Promotion from different brands:

As the Tet holidays approach, Co.op Mart, a local supermarket in Vietnam, has unveiled an exclusive Lunar New Year promotional offer featuring Kit Kat.

Kit Kat’s Lunar New Year GWP – How This Improved Customer Retention

In lieu of the Vietnamese Lunar New Year, Acecook Vietnam gifted customers a chance of winning premium giveaways for the festive season!

How Can Premium Giveaways Liven Up Marketing Campaigns?

Pepsi has promoted its products for the Lunar New Year by creating a Lunar New Year-themed box. The main design is a lion, which signifies power, wisdom, and superiority in Chinese culture.

Pepsi Ushers In The New Year With Its Lunar New Year Packaging

Contact Us

While people rejoice at the thought of holidays, brands can use this season to upsell their products with various marketing campaigns.

At ODM, we have wide experience in the industry, specializing in product designing and manufacturing high-quality promotional products, packaging, and POS display units. We can certainly provide you with design services as our dedicated team of product designers at Mindsparkz will certainly help you from product brainstorming all the way to the actual production. Contact us today!