Lunar New Year Displays – A Marketing Tactic That Allures The Crowd

To kickstart the festive mood, brands are putting out lunar new year displays to allure the crowd! To get customers pumping and hype for the holiday, brands motivate sales by encouraging and enticing them to purchase. This is done by enhancing brand visibility through in-store marketing displays.  Lunar New Year packaging visuals like the dragon and pigs are great at capturing consumer’s interest as it is related to the event.

As we can see from the above picture, the props and color of the display are all relevant to the festivity. Going all out with the display shows how the store values the Tet holidays and its customers who are shopping for discounted products.

Moreover, promotional display standees are very engaging. People will surely go ahead and take a selfie with it!

How Does The Lunar New Year Displays Captivate Customers?

• Visually Attractive  – the brand may have used simple and low-cost materials to produce their custom display stand, but it still manages to maximise their marketing. The use of the colour red really brought out the holiday vibes to the crowd. Hence, it certainly will make the shopping experience more enjoyable.
• Relevant To Occasion – Soaking in the festivity allows customers to feel more involved and brands can leverage on this to promote any ongoing promotions. Therefore, it builds up anticipation and excitement to keep customers on alert that brands may release any upcoming promotional campaigns soon.
• Brand Recognition – Constantly thinking of new ways to engage with customers will stimulate positive brand awareness. The display works as a means of drawing customers’ attention. So All the strategies taken will only encourage purchases. Hence, the brand name and image will be on top of shoppers’ mind, building brand recall.

 

Other Notable Holiday Promotions

Halloween Promotion –  Similarly, these Halloween decorations were put up to add spookiness to the occasion.

 

Black Friday Sales – To increase visibility and awareness of the ongoing campaign, multiple balloons were put up in the store to encourage sales.

 

Mid-Autumn Festival – Aesthetics represent the company as it creates the first impression.

 

Contact Us

For your next marketing campaign, why not contact ODM? We have vast experience in the industry, specializing in product designing and manufacturing high-quality promotional products, packaging, and POS display units.

We can certainly provide you with design services as our dedicated team of product designers at Mindsparkz will help you out though product brainstorming sessions in your next marketing campaign. Contact us today!

 

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This CNY In-store display at Walmart gives off a festive vibe that pulls shoppers in. Color red and Chinese New Year items have created an imagery that resonates with their Asian market.

 

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