Promotional Balloons Decor Creates Excitement For Black Friday Sales!

To garner attention for the upcoming Black Friday Sales, Guardian Vietnam used promotional balloons for their marketing campaign! With over 500 items that are on sale, customers can save up to 50% or more. For such special offers, implementing appropriate marketing tactics can better advertise products and entice the crowd.

This is a closer look of how Guardian put up a promotional banner design to increase their brand visibility to people on the street. This certainly makes it more tempting for people to enter the store!

Promotional Balloons Decor Creates Excitement For Black Friday Sales!

As seen from the above pictures, the balloons are placed all around the store. With a slogan, ‘orange is the new black’, as quoted from a famous American Netflix series, it establishes a connection with consumers that watch the show. Even if they do not, the colours on the balloon literally reflect what it meant.

Promotional Balloons Decor Creates Excitement For Black Friday Sales!

Guardian is surely stepping up its game in their promotional marketing efforts. Look at that custom cardboard standups in the store. When employees are busy with attending to other customers or cashiering duties, this stand can engage with customers to keep them busy. Moreover, there is a product catalogue for customers to look at. For more highly IT advanced customers, they can scan quick response (QR) codes to explore other special promotions. Vietnam is certainly keeping up with technology with their promotional methods!

Promotional Balloons Decor Creates Excitement For Black Friday Sales!

Why Do We Love Promotional Balloons For Marketing Campaign?

Colour Scheme – The colour scheme selected is orange and black whereby orange is the colour that represents Guardian’s brand image and identity while black symbolizes black Friday sales. The brand, Chupa Chupa, also did the same with their promotional watch GWP. This is what many brands can learn – to focus more on the aesthetics and colours of advertising techniques.
Cost-Saving – Balloons are relatively easy and cheap to manufacture. The most common printing method for balloons is screenprinting. This method involves laying a thick layer of ink onto the screen to create vivid images on the latex. Hence, it promises quality at a low cost.
Finer Brand Remembrance – With much promotional efforts seen in the brand, this build customer loyalty and positive brand association. Moreover, it shows that the brand values their customer a lot as it tries to improve service and quality with convenience with QR codes.

Other than Branded retail display, promotional balloons are great for a simple and short-term marketing campaign that will fit your marketing budget. At ODM, we specialize in product designing, brand design packaging and manufacturing high-quality promotional products. If you need design services, we have a team of product designers and merchandisers who can help you with product brainstorming session. Drop us an inquiry today!