Kit Kat’s Lunar New Year GWP – How This Improved Customer Retention

As the Tet holidays approach, Co.op Mart, a local supermarket in Vietnam, has unveiled an exclusive lunar New Year promotional offer featuring Kit Kat. The festive packaging not only sets the mood for celebration but also entices customers with a complimentary gift with purchase. This strategic marketing move by Co.op Mart is poised to attract a larger customer base, promising increased sales during this joyous season.

Irresistible Promotions: Unleashing the Power of GWP for Customer Engagement

Embarking on an enticing promotion, customers at present can redeem a stylish Mickey duffel bag with a 300,000đ bill and a complimentary drawstring bag with a 100,000đ bill at our ongoing campaign. Act swiftly as these offers are available on a while-stocks-last basis, creating a sense of urgency that compels customers to make their purchase promptly.

How Does Lunar New Year GWP Help With Customer Retention?

• Show Appreciation

Expressing gratitude to customers through festive promotional gift not only values their loyalty but also strengthens brand support. This reciprocal gesture builds trust, showcasing a consistent commitment to rewarding customers with thoughtful promotions.

• Brand Collaboration

The promotional duffel bag has Mickey prints on it. Those who are avid fans of him or generally like cute designs will be attracted to it. This expands its reach to a wider target audience. An example can be seen from these customer gift ideas and on-pack premium campaigns whereby both were dragon ball-inspired. This can help retain customers as they will look forward with anticipation to the brand’s next promotional tactic.

• Positive Experience

Every time the customer uses the free promotional bag, it will only induce positive memories of how they got it in the first place. It will improve brand recall and hence, keep them loyal to the brand.

• Limited Edition

This limited edition item will only make people see more value in the product as it is uniquely one of a kind. So it persuades customers to continuously support the brand if they consistently release such offers.

Other Possible Marketing Approaches

This marketing method can cater to a broad base of customers as prizes range from low-tier to high-tier. People with no intentions of purchasing the product will also think again and buy it just for the sake of trying their luck in the contest.

Technology is so advanced nowadays that brands should make use of it. By using smartphones to scan, QR codes can easily share more information on the campaign.

This POS display sways from left to right and there also blinking lights. The movement catches customer’s attention among the wide array of products.

Work With Us

Overall, it is important for brands to stand out of the crowd so that people will notice your brand. And to retain customers, development and innovation is key. At ODM, we have vast experience in the industry, specializing in product designing and manufacturing high-quality promotional products, packaging, and POS display units.

We can certainly provide you with design services as our dedicated team of product designers at Mindsparkz will help you out though product brainstorming sessions in your next marketing campaign. Feel free to send us an inquiry today!

All you need to know about Lunar New Year GWP!

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