The opportunity for Branded red packets is certain in the Chinese market. Dating back to its origins in the Qin dynasty, the Red packet (红包) has been a large part of celebratory events in China. From births to weddings, holidays to graduation, the red packet has prevailed over the years as a cornerstone of celebratory tradition. This is where branding can step in, with branded red packets (not exclusively red) you can add value to your branding position while affirming yourself ancient cultural tradition, benefiting your business’ profit.
Why have Branded red packets for Event Gifts?
Noticeable, but not intrusive as done here can excellently affirm your brand on the packet. The benefits of this kind of branding are profound:
- Potential for market campaigning around certain times of the year (CNY)
- Customer loyalty/retention by showing your company is culturally aware and respectful to Chinese tradition.
- Brand Prevalence where your consumers market on your behalf through the gift of the red packet
- Customization allows for a unique twist on your marketing efforts giving a competitive advantage to your business
Branded red packets also give a mass outreach to a particular market at low cost giving precision in who you are targeting and hitting a huge population. This allows for both large and small business’ to increase brand recognition to a particular market, the Chinese population. Whilst simultaneously showing respect and associating your brand with China through tradition. What better way to gain a foothold in an emerging market?
Brand recognition and promotion is of key importance to both large and small companies alike. This branded red packet for event gifts affirms just this; and has opportunity to give this at an affordable cost to strengthen branding for your business.
Check out some examples of how brands use these Custom Lai See Packets.