Coca Cola wishes their customers a prosperous New Year! The brand is giving away free custom money envelope as part of their promotional campaign in Asia. The red envelopes or Lai See packets were used as bottle neck gwp.
Using the Lai See packets as gifts with purchase is a wise move because New Year and Christmas are just around the corner. In China and other Asian countries, people traditionally give monetary gifts they call “hongbao” “li xi” or “ang-pau” to children, relatives, and employees. The red envelope, with Chinese characters written on it, symbolizes prosperity and good luck.
New Year is an important celebration in China and many Asian countries, which is why using the Lai See packets is a great way to appeal to their Asian market. So why do we like Coca Cola’s promotional idea?
Why Coca Cola’s Custom Money Envelope is an Effective Marketing Gift
- Reflects Culture: Lai See packets are a popular good luck item not only in China but also in other East Asian and Southeast Asian countries. Using promo gifts that have cultural connection to your customers can possibly help bring your brand closer to them. Moreover, giving away a practical gift that customers can use can effectively motivate them to buy more.
- Bottleneck Promotions are Simple Yet Effective: It’s straightforward and requires minimal marketing budget. It also stands out on the shelf because they also serve as a decorative item.
- Timely: For the Chines, New Year celebration means lots of food. With custom hongbao as bottle neck gift, the brand is practically enticing their customers to celebrate New Year with Coca Cola on their tables.
Coca Cola’s promotional strategy is simple yet effective. The use of custom money envelope appeals to their Chinese market, practically making Coca Cola an important part of their celebration. It is an exciting addition to their marketing scheme because it embodies their shoppers’ cultural identity.
Creating your own custom red envelope for New Year promotions? Now is the right time to think about your designs. 2019 is the Year of the Pig so pig-related designs will definitely stir the interest of your customers.
Because we know that designing can be a daunting task, the ODM Group is here to help you out. Our Mindsparkz team can assist you with high quality and captivating designs that reflect your customers cultural identity. So get in touch with us today.
Speaking of Chinese New Year promotions, we will be launching our CNY Pig Socks in the market soon! Are you excited? So are we! Why not subscribe to our blog to get the latest updates?
Blogs to Kickstart your New Year Promotions:
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Chinese New Year Socks idea from our team. Check them out.
Looking for excellent CNY promotional product design? Check this one out: