Tet promotion is not yet over for Pharmacity. The brand continues the celebration and keeps on surprising customers with its pharmacy marketing strategy launched last January 1st.
The brand’s promotional contest idea creates a buzz in several areas in Vietnam. Let’s discuss more of this marketing strategy and how it helps the brand invite shoppers in-store.
Pharmacity was established in 2011 and already has 1,100 GPP-certified pharmacies nationwide. It is the first convenient and cutting-edge retail pharmacy concept in Vietnam. All of its items are sourced directly from authorised distributors and manufacturers to ensure customers get the highest quality and authentic products.
How Does Pharmacy Promotion Work?
Customers and members of Pharmacity are entitled to join the promotion. The contest runs from January 1st until February 28, 2023, while the draw date will be on March 9, 2023.
To join, customers need to avail themselves of any of CoStar’s participating products worth 150,000 VND or more.
Customers will receive a coupon code when shopping. This code will be used to register for the promotion. Likewise, they may also see the program rules here: https://costar.pharmacity.vn/
Prizes include: Special Prize: one (1) Motorcycle Honda SH Mode ABS and First Prize: four (4) Apple iPhone 14 Pro Max 128GB phones.
4 Ways this Pharmacy Marketing Strategy Invites Customers In
1. Effective brand collaboration.
The promotion runs through the collaboration of two well-known brands in the healthcare industry — Pharmacity and CoStar.
This marketing is ongoing in different Pharmacity outlets where CoStar products are sold. Costar Pharmaceutical Laboratory has been established over ten years and is an experienced and well-respected pharmaceutical contract manufacturer in Australia.
Indeed, the partnership of these two brands helps the marketing work.
2. High-end gifts await lucky shoppers.
Who wouldn’t get lured by this offer if you can get a brand new motorcycle and iPhone Pro Max by simply purchasing from the pharmacy? Indeed, this pharmacy marketing strategy works because of the high-end prizes being offered.
3. Favours regular customers.
Regular Pharmacity shoppers will surely take advantage of this promotional campaign. This serves not just as a simple contest giveaway but also helps the brand strengthens its relationship with its loyal clients.
4. Easy way to join the promotion.
It allows customers to join the promotion without any hassle. They only have to buy participating products and get the promo code. The good thing about it is that customers who purchase from the store or online are entitled to join the draw.
In addition, the brand used a QR code for shoppers to access the promo details easily.
Discover how other pharmacies promote their business in the market:
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Putting It All Together,
Healthcare is undoubtedly one of the world’s most stable and growing businesses. The industry becomes more in-demand during the Covid-19 pandemic as people become more ware and conscious about their health.
Though the competition becomes more challenging, there are always proven ways to market and sell your products. All you have to do is to be more creative on your promotional campaigns, just like how Pharmacity did.
What Can ODM Offer?
If you’re in the healthcare industry and looking for ways and ideas to increase your sales and further brand awareness, the ODM Group is here to provide your marketing needs. We have been producing different promotional product ideas since 2003.
We manufacture healthcare promotional products, promotional cosmetic products, seasonal promotional ideas, onboarding kit ideas, branded corporate giveaways, and many more.
Moreover, our reliable and creative designers from Mindsparkz are here to assist with all your design needs. Feel free to connect with our team today for any services you need!
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