Using Promotional Beauty Products to Increase Sales

For every season that ends, customers look forward to promotional beauty products that cosmetic brands offer. It isn’t surprising, because the items can range from free samples to sets that makeup lovers want. GWPs (gifts with purchase) are available in both physical and online outlets, so they contribute to ad campaign success.  Sales & profits can vastly improve once you manufacture beauty tools as marketing gifts.

promotional beauty products

Using Promotional Beauty Products to Increase Sales

What you’re gazing at are makeup brushes and beauty blenders in different sizes, forms, and shades. These are most wanted by beauty enthusiasts since they ease the process of putting cosmetics on. Not to mention, the advertising merchandise prevents consumers from touching their faces with bare hands. Thus, it’s not too much to say that a lot of female (and perhaps male) shoppers need them.

Your business, of course, can benefit from creating custom beauty products too.

promotional beauty products

Using Promotional Beauty Products to Increase Sales

The picture above displays how customizable the cosmetic brushes are. The handles can look like a unicorn’s horn and a mermaid’s tail, among others. You may dye the soft bristles as well to follow the theme you’re going for. It’s also possible to turn them into kabuki brushes, which have stout grips.

promotional beauty products

Using Promotional Beauty Products to Increase Sales

Moreover, you can alter the sponges that help clients blend their liquid foundations. Whether they are in teardrop or curved shapes, you are free to manufacture them in any color. As you see in the image, some are monochromatic, yet others resemble the rainbow. Doing so does not alter the effectivness of the tools.

You may (obviously) pack them in customized gift “wrappers” too. The designs can go anywhere from egg holders to vintage strollers. In the photo below, the mini sponges even fit in oval vessels with emoticon faces and silicone fish. This wide spectrum of packages just gives you – the producer – extra room for branding.

promotional beauty products

Using Promotional Beauty Products to Increase Sales

What to Use Promotional Beauty Products For

  • Increasing Brand Recall. Both drugstore and high-end companies can attach their logo on the sponges and/or the brushes. The marking process depends on the materials you decide on, but 1C or full-color printing will work. And since these items will ideally sit on customers’ makeup cases or desks, your brand will be hard to forget.
  • Improving Product Appeal. Merchandises seem very affordable when promo gifts are with them. In stores, you can put the freebies on display with the goods. For virtual shops such as Sephora, it’s effortless to advertise them as reward giveaways with each VIP card availed.
  • Boosting Consumer Loyalty. When marketing the brand with makeup brushes, it’s important to choose between plain and intricate handle designs. Apart from that, you may make the beauty blender holders portable or something for the clients to show off. Opting for the ones that most of them want reveals that you pay attention to their preferences. They may give back to you then by prioritizing your company over the others.

The promotional beauty products like sponges and brushes are easy to manufacture in bulk in China. What’s more is that the sticks attached to the latter can be fixed to the blenders. As to packaging, you have a lot of design alternatives to think of as well.

If you need help manufacturing promotional beauty products, contact The ODM Group now.

All About Cosmetic Marketing In the Following Blogs:

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Cosmetic Marketing: L’Occitane Gifts in Custom POS Display

Check out how Promotional Gift Bags are displayed here.

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More promo gift ideas for cosmetics below…  Click through to hundreds of case studies.  We are always building on new ones.

Some interesting promo gifts for the cosmetic industry

2018-03-12T14:59:36+00:00