3 Cosmetics Marketing Lessons Learned from FCUK’s Custom Wash Bag

Cosmetics marketing has been prominent since before. As people give more value to the beauty and personal hygiene, brands in this industry are making their way to provide for customers’ needs. And FCUK is one of the brands that see the increasing demand for cosmetics essentials. The brand is currently offering this cool custom wash bag to its male customers.

 

This cosmetics bag is indeed ideal for men who are always on the go. It consists of grooming essential that every man needs. Thus, FCUK is obviously well-versed in what men need in their lives.

 

3 Lessons Learned From the FCUK Wash Bag Promotion

Various cosmetics marketing is conducted to promote certain products. It is intended to create customers’ desire and eagerness to avail products or services. Thus, enhancing the brand image as well as the product presentation in the market could help. Moreover, marketing campaigns could vary depending on the products being promoted and where brands chose to advertise them.

Having said this, here are the marketing lessons we learned from the FCUK wash bag promotion. Allow us to share it with you.

1. Importance of Product Accessibility

In marketing, customers must always be on the top of every brand’s priority. Keep in mind to display the products in places that are accessible to customers. In addition, it should be placed where people could immediately recognize the items.

 

The good thing about the FCUK custom wah bag is that it is properly displayed in the store we have visited. Each branded wash bag is neatly piled on the retail shelf, making it look appealing and accessible to customers.

 

2. Always Consider the Product Packaging

Cosmetic packaging is essential in all brands under the industry. It does not only protect the product but also helps to entice customers. A well-planned and designed cosmetic packaging serves its purpose in the long run. For instance, FCUK promotional cosmetic bag can still be used after emptying the products that come with it.

 

Furthermore, the custom wash bag minimalist design exudes an elegant appeal. It is also made from leather material, making it look classy and durable. Thus, it can also be partnered with any men’s OOTD. The functionality of this bag is unlimited. It is ideal to use as grooming essential storage and is perfect for carrying to any business and casual event.

 

3. Benefits of Offering Gift Set Idea

To be honest, we love the idea of promoting gift set products. It gives shoppers the impression that they get more value for their money, which is certainly true. Moreover, it also serves as an instant gift that doesn’t need to be wrapped in fancy wrappers to look presentable. The cosmetic bag itself is already good to go.

The grooming essentials inside the bag also make this gift set special. This custom wash bag contains (1) Fcuk Men’s Sports Hair & Bodywash and (1) Fcuk Men’s Sport Bodyspray.

 

Moreover, this branded travel kit is perfect for carrying during business travels, personal trips, or any outdoor activities that would take days. Thus, having this in the bag doesn’t require users to bring bulky luggage during trips. Indeed, a great way for FCUK to further its brand awareness.

 

Here are some of the cosmetics marketing we have featured before.

Bulldog was able to maximize its marketing impact with its cool customer giveaway idea. The UK-based skincare brand utilized this fantastic gift set in its promotional campaign in various stores. The skincare set comes with a moisturizer, a face wash, and a face scrub.

 

Another famous grooming brand invades the market using its cool cosmetics packaging idea. Its premium packaging invites shoppers to check and get themselves this amazing item. Moreover, the items inside this bag excite shoppers even more. This grooming kit comes with a beard and face wash, a beard balm, and a premium beard comb.

 

Closing Thoughts

As more and more cosmetics brands pop in the market, thinking of the most effective promotional campaign is crucial. Designing a new and unique marketing gift to suffice customers’ tastes and needs would be the ultimate thing to consider. Thus, we can say that we are absolutely impressed by how FCUK addressed these things. It is evident how the brand excels from the product it offers, the cosmetic is used, and how it presents the product to the market. Truly, the FCUK did an outstanding job.

 

How Can ODM Help?

The ODM Group is a pioneer sourcing company in Asia founded in 2003. From concept through to production, we provide every service needed to bring new ideas to market. Our services are mainly offered to local and international businesses.

We, at ODM, offer services including the production of custom promotional giveaways, gift with purchase ideas, creating POS displays, and creating brand packaging designs. To ensure that we follow our clients’ desired designers and concepts, we have partnered with Mindsparkz, a team of experienced product designers.

If you want to learn more about our services, feel free to connect with us today! It would be our pleasure to do business with you.

Get inspired with these cosmetics marketing made by other brands.

 

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Have you ever heard of a Design Retainer Program? If you require regular design support, engaging the services of a design team on a retainer basis can greatly amplify your business. Learn more about these awesome services from our in-house design team, Mindsparkz.