5 Tips For Setting Up Cosmetic Store Displays: An Ultimate Guide

Visual aesthetics is a powerful means for achieving a competitive edge in retail marketing. It is much applicable for businesses in the cosmetic industry. When people hear about the term cosmetics, the first things that probably come to their minds are beautiful packaging, sophisticated product designs, and elegant cosmetic store displays. These ideas are all true. After all, beauty products are made to enhance beauty.

And speaking of cosmetic displays, we got the chance to see these luxurious product displays by famous beauty brands in France. Let’s take a look at them, and learn marketing tips on setting up cosmetic displays inside a store effectively.

 

Armani & Fragonard High-End Store Displays

Armani is an iconic global fashion brand established in 1975. For 46 years, the brand has continued providing fashionable collections. They offer signature clothing, bags, accessories, and cosmetics. Its wide array and high-quality products make the brand even more prominent to local and international fashionistas.

Being a renowned name in the industry, we can expect nothing but the best from Armani. These cosmetic store displays indeed reflect elegance and sophistication.

This perfume display they have is undoubtedly commendable. The cosmetic POS display design is aesthetically pleasing. Moreover, the POS is obviously made from high-quality materials. The colours of the display also help add character to the shelf display. In addition, the neat organization of the perfume products makes the display more appealing.

 

Also, there’s no way for shoppers not to remember Armani’s display unit for makeup. Not just noticeable, the elegance of this cosmetic store display is undeniably remarkable.

 

The brand became smart in choosing the colours for the display. Furthermore, the creativity of the brand also reflects on this cosmetic stand. Each item is sorted out accordingly, making the product displays more aesthetically pleasing.

Aside from Armani, Fragonard is another cosmetic brand that piqued our interest. Fragonard was founded in 1926. The brand has been in the industry for almost 100 years. Aside from perfume, Fragonard also offers various cosmetic products fashion accessories for men and women.

Fragonard’s cosmetic store displays are surely captivating. The brand’s perfume and diffuser products are displayed on a distinctive table accentuated with LED lights. The lights make the product displays more recognizable for shoppers.

 

Aside from the table displays, this shelf decorated with LED lights makes Fragonard products stand out. Furthermore, the way how each cosmetic item is exhibited also adds allure to the displays.

 

5 Tips To Effectively Set Up Your Cosmetic Store Displays

E-commerce has changed the face of retail for the past years. It became more popular during the surge of the Covid-19 pandemic. This gives more reason for businesses in the retail industry to think of a way to make their brand and products stand out in the physical store.

POS displays for example is one of the options that businesses might consider. If you are in the cosmetic industry and wondering how you can set up your store displays effective, here are a few guides for you to follow.

1. Integrate the Brand’s Style

Visual displays are all about communicating your brand’s image. Thus, when conceptualizing your store display design, think of how you can integrate your brand’s style into it. Think of a way how you could reflect your brand’s image to the display. In that way, your customers can easily recognize the display even when placed in the crowded retail market.

 

2. Use Suitable Displays

Materials are also important to consider when you’re planning to set up your cosmetic store display. Should you use acrylic, glass, wood, or plastic materials? It would be best to be practical when choosing which materials you should use. Is it long-lasting? Is it expensive? It is very important to choose the display suitable for your products and suitable for your branding.

 

3. Find the Right Space

Strategically positioning your cosmetic store display can help you gain more customers. Consider the place where you will set up the cosmetic stand. Is it near the counter? Should you put it near the entrance and so on. Consider the store layout, and make sure that people aren’t passing over your display, yet customers should easily find it.

 

4. Don’t Overcrowd the Display

Though you have a lot of products that you want to introduce and promote, you don’t have to display them all at once. Doing so will make your display overcrowded, affecting the allure and efficiency of a display. It’s best to showcase a few products or use more displays to accommodate all items.

 

5. Create Additional Visual Interest

If your display looks exactly the same as your competitor’s, it might be passed over. Remember that the goal of POS displays is to make your brand stand out. Conduct research about your competing brands to learn how to create more innovative and creative store displays.

 

Here are other cosmetic store display ideas that might inspire you:

We spotted this gorgeous POD display in the UK. Benefit Cosmetics is the beauty brand behind this custom cosmetic POS. Furthermore, the cosmetic stand’s positioning and designs are certainly exceptional.

 

This product display idea by Watsons is a must-try for customers. It allows customers to try the product before purchasing.

 

Using videos in marketing is another strategy that cosmetic brands need to consider. Adding a visual attraction to stimulate curiosity can be a great way to gain a huge following.  If you are selling cosmetic products, visual aids are extremely significant as users want to see instant results, that’s why makeup tutorials are so popular nowadays.

 

When it comes to cosmetics marketing, check out how two brands for skin and hair care appealed to their customers through on-pack merchandise in the blog below:

 

To Conclude,

Needless to say, POS displays play critical roles in cosmetic marketing. Aside from the products, displays also help to encourage customers to avail themselves of the products. Thus, aside from promoting your brand online, you should also consider investing in your cosmetic displays for your physical store promotions.

 

Connect With ODM

The ODM Group is one of the pioneers in the sourcing industry in Asia. We make partnerships with local and international businesses.

Some of the services we offer are designing POS display units, customizing promotional giveaways, curating brand packaging design, and producing gift with purchase ideas. We have a team of experienced product designers to ensure that we meet the requirements of our clients when it comes to product designing.

If you need any of these services, do not hesitate to reach our team. We would be glad to assist you with all your promotional needs. Let us help you bring your ideas to life!

 

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