Maximizing Brand Impact: 4 Tips from LED Display Manufacturer

As marketing strategies move forward with technology, the market has seen more and more creative displays in stores that are both stimulating and pleasing to see. These include bespoke designs and videos like the M&M promo we saw in an airport in Dubai. To get a better grasp on these video advertisements, let’s check in with an LED display manufacturer!

M&M POS Display and LED Display

Our team got pulled into this bespoke display by the renowned confectionery brand, M&M, in an airport in Dubai.

The retail space features M&M products with a creative POS display designed after its brand mascot. The brand also utilised LED lights around its brand name and shelves for a merchandising display that is easy to see and pleasing to look at.

On top of the retail space, a circular LED display can be seen playing a video advertisement of the airport. Passengers can see it from far away and would be delighted by the branded promotions when they stop to look closer.

4 Tips from An LED Display Manufacturer

As the LED display can be seen even from far away and serves as a first contact to most people, it’s a highly functional and beneficial promotional display. Consequently, in investing in your own LED display, there are things you must keep in mind.

For that reason, we listed the top 4 things you should secure for your own promotions according to an LED display manufacturer.

Check for quality

LED displays are durable and meant to be used for a long period of time compared to other promotional displays in the marketing industry. It is easily operated and is low maintenance.

These are things you must check and ensure so your investment will be beneficial in the long run. Especially custom LED displays like the circular one on top of the M&M retail space can be quite pricey.

Check its specifications

Depending on your allotted cost for production and where you will use the LED display, you can check for specifications that could be a factor in its cost.

These specifications are its weather protection grade, if it can be controlled remotely and if it has adaptive brightness to ensure your brand and promotion will remain visible regardless of the available light around it.

Should work in harmony

Another great thing about investing in an LED display is its versatility. It can play most video type, can show consumers any promo your brand currently have at any given time of the year, can be used in-store or as outdoor promotions, and lastly, it could be paired with any promotional display like the M&M’s POS display.

Because of this, you must also take this into consideration when checking in with your LED display manufacturer. It must be able to work in harmony with your other marketing tools especially if its size and shape are customised.

Check for safety

Depending on your design and marketing needs, these LED displays can be huge, small or in pieces to be put together. When any of this happens like the huge LED display in Dubai airport, there must be safety measures in place for the transport from the LED display manufacturer to the store so that the staff can safely install it and for the consumers to interact with it without worry.

More M&M promotions to get you inspired for your next promotion:

Featuring its famous mascots, M&M delighted every shopper with these point-of-sale displays that perfectly offers the products to people. Read more here:

Point of Purchase Retail Display: How Mascots Push M&M’s Sales

In this promotion, the confectionery brand utilised creative packaging. People can now enjoy the sweets with a handheld fan that’ll keep the heat away! Know more in the blogs below:

m&m’s Confectionery Marketing – Promo Items to Boost ROI

What’s a better way to widen your market reach than a custom keychain that your consumers will bring anywhere? Check out M&M’s branded keychain featuring their famous chocolate flavours!

How M&M’s Optimized Their Marketing with Custom Keychains

In another in-store promotion, this branded POS display seemingly carries M&M products at eye level for consumers to look at and pick from. See more of it here:

Custom In-Store Display: Promotion by M&Ms

From custom displays to on-pack promotions, M&M mascots allow the brand creative freedom in its promotions. Just like this branded candy dispenser!

Promo candy dispenser – On pack promotion by M&M

More marketing campaign ideas to get you settled in your market’s mind:

What’s a more intriguing marketing tool than a projection f a holographic 3D image in the air without the need for any special eyeglasses for consumers to see? Check out the details here:

Advertising in Retail: Entice Customers With Holographic Displays!

Challengers stun consumers in its holographic advertisement that features the brand, its ongoing promotion and its products! Who would pass this by without an ounce of interest? Read more below:

Interactive Holographic Display: 4 Ways to Hook Modern Shoppers!

Accordingly,

M&M captured people’s attention from afar with the help of the LED display that can have a wider reach and then coupled this with an attention-grabbing point-of-sale display. Together, these marketing tools guaranteed the brand a boost in sales and brand recognition for travellers.

What Can We Do?

The ODM Group is a promotional product company established in 2003. We have decades of experience in the industry and specialises in the customisation of promotional display and branded merchandise with our creative team, Mindsparkz.

We are dedicated to making your brand as memorable as possible and tailoring our approach to your marketing needs. Some of the services we can assist you with are product brainstorming, manufacturing promotional merchandise for corporate giveaways, purchase-with-purchase promotions and trade show events. We can also help you in designing your point of sale display and branded FSDU as well as provide you with sustainable marketing options. You just have to contact us today!