Brightly coloured with appealing imagery, M&Ms has released their newest installment of in-store display promotions. This POS display unit advertises their products in Carrefour supermarket through large characters holding up the chocolate for all to see.
M&Ms are internationally recognized chocolate brand. They are produced and manufactured by Mars Incorporated. For many years, M&Ms advertising has featured personified characters of their different flavors of chocolate. This makes for engaging content and is great for merchandise and promotions.
The benefits of Custom In-Store Display by M&M’s
Towering above the neighbouring in-store displays, the featured M&M promotion interacts with the customers. The brand directly aligns its products and branding at eye level. As a result, this creates a desire to check out the products as the sweets literally dangle in front of them.
The comical character Yellow works for both children and adults. Catching attention from aisles away and brightening up the store with its vibrant colour. Therefore, making the first point of contact with the in-store display humorous and fun.
Variety to All Ages
This display promotes and appeals to all age groups. The variety of custom packaging is a powerful marketing tool. This is able to make a traditional supermarket staple appear fresh and new to consumers of all ages.
This display works in conjunction with M&Ms advertising promotions. Customers can immediately recognise the yellow M&M from commercials and associate it with the brand, increasing interest in this display. The bright colors, large logo, and iconic characters promote brand recognition and retention. From afar, anyone will instantly recognize the brand. As a result, there will be increased brand retention.
You can customise your POS display any way you want. Choose from different materials: wood, cardboard, plastic, etc. ODM will find something that fits your brand’s taste and get the best out of your marketing budget.
For M&M, large colourful in-store displays are very effective and useful for brand promotion. Custom POP displays spark the interest of your consumers as well as new potential clients. Furthermore, this could also impact the brand’s image and product quality.
Here at ODMasia, we have a talented and friendly team of creatives on hand to help develop your retail display options and propel them into a successful campaign. So don’t hesitate, contact ODM today to customize your own in store display!
What are in-store displays?
In-store displays are unique presentations in a store to attract shoppers to a certain product.
How can you make your in-store display more appealing?
It can be of bright and appealing colours. It is great to make the logo distinct to create more brand awareness. You can also involve a theme to make it more interesting. You can also have lighting to attract shoppers.
Is having an in-store display expensive?
The cost of a display varies, depending on the kind of material it is made or if there are any special features to it.
More Innovative POS displays
brands have great marketing strategies to draw customers to their brand, such as a Wine POS Display. They are a great sales promotion strategy to promote your brand at supermarkets.
Stray away from deaf marketing as product displays have become generic over time. Interactive POS displays are a great way to attract customers, stand out against competitors and tempt them into making a purchase.
Looking for more? Here are some other custom retail display solutions by M&Ms
M&M’s summer promo in France is bright, bold, and has great shelf appeal.
M&M’s promotional candies dispenser is a practical gift option.
Relax in comfort and style with M&M pillow gift with purchase: placing these items in your home supplements M&M’s brand presence.
Here are some further promotional ideas for chocolates:
Ferrero is a market leader in producing unique promotional displays; this one is no different.
Dove’s packaging design is sure to appeal to young children – don’t underestimate pester power.
Kinder’s display conveys a lot of information. Shoppers will stop and stare at this promotional item.