Confectionery giants M&M’s are brilliant at offering varied marketing promotional and strategies. They have marketing on pack promotions in the past, and here is another great example of this. Included in this promotional pack is a promo candy dispenser alongside M&M’s coveted sweets. This blog will show exactly why this is excellent thinking on their part.
Why is a promo candy dispenser a good marketing idea?
- Stimulate sales: Including an on pack promotion is an effective way in which to encourage sales of your product. Adding a complimentary product will really make the customer feel that they are getting value for their money. This is because the promotional gift adds value to the initial product offering. Because of this, they will be brilliant for gift giving and impulse buys, both of which stimulate sales.
- Unique product: The way to stand out from other companies is to offer something unique that get noticed. In this case, the rarity of the product on offer, the promo candy dispenser, will make it more desirable by customers. Children will also be strongly drawn to this promotion.
- Expand product portfolio: Offering a new product is a brilliant way to expand and strengthen your position in the market. It is a great way to test the popularity of new items, and an on pack promotion is an ideal way to market them. If they sell well, you could potentially sell them as a separate product altogether, expanding your product portfolio. As a result, your business revenues could increase significantly.
- Brand image/awareness: Offering more in terms of value for money will do wonders for your brand image. This is because it will make you stand out from other competitors. Moreover, there’s never a time to stop looking for ways to get your brand out there, and this is a great way to do so. The clear and distinct branding on the dispenser will go a long way to increasing brand awareness.
It really is a unique gift, so how about using a promo candy dispenser for your next marketing campaign?
Here at ODM, we have significant experience in product design, sourcing and manufacturing. We can help you utilise your 2016 marketing budget in an effective manner. Be sure to check out our ever-expanding gift with purchase and in store display portals in order to find some more similar case studies.
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