Lee Kum Kee, a Hong Kong based Food company that specializes in Chinese and Asian sauces, is currently holding an On Pack Promo in Singapore. Spotted at Cold Storage Supermarket, every bottle of superior light soy sauce comes with a soya sauce dispenser!

Lee Kum Kee On Pack Promo…

What we love about this promotional gift is that it complements with the main product, a very conventional item suitable for the kitchen. This also results in impulse purchase as customers can conveniently use this instead of searching for another small dispenser. Branding on this promotional product is also very significant with logo printed on the front surface of this On Pack Gift.

Often used in the household, they could also be used to store other types of sauces and logo on it would help ensure brand recall. A very effective form of long term marketing used in this case.

For more related promos, check out the following links…