Renowned cosmetics brand L’Occitane are currently promoting a variety of on pack promos. This is a great example of a brand offering high quality gifts as an on pack promotion. On pack promotions are a great way to make your product stand out from others. Keep reading to find out why this type of marketing campaign can help you and your business develop.
Why L’Occitane’s on pack promo is effective
- Stimulate sales: This campaign combines 2 techniques together – free gift with the purchase and on pack promotion. Offering a gift with purchase adds value to the product. This will increase satisfaction to the interested consumers and will help to improve sales through impulse purchases.
- Customer retention: An on pack promo can influence the purchasing decisions for loyal consumers. They will help ensure customers continue to choose your product over others. Customer retention is hugely important for maintaining existing revenue streams.
- High utility value: People are attracted to the gifts that they can use it along with the products that they purchase. This particular bag could be used when travelling to keep your toiletries organised and in one place for example. If you can offer a gift that is complimentary to the product you are selling, it enhances the value of the purchase. This gives more reason for customers to purchase.
- Stand out on shelf: An attractive display such as this one is great for brand image. It helps to produce positive associations with your brand, and also implants the memory of your brand for out of the store.
- Customisation potential: A gift bag can be customised for various marketing campaigns or themes. The possibilities are endless. Bags also have excellent branding potential, as L’Occitane have shown on these bags. Their branding can made clear for all to see. This will in turn increase your brand recognition.
If you are in the cosmetic industry, an on pack promo is a fantastic way to attract and keep customers loyal to your brand.
Here at ODM, we have significant experience in product design, product sourcing and product manufacturing. We can help you utilise your 2016 marketing budget in an effective manner.
Feel free to contact us to learn more about promotional products. Or let us assist you in coming up with some new and innovative ways to promote your brand. If you’re interested in a gift with purchase, or a POS display we have comprehensive and ever-expanding portals dedicated to this on our website.
Check out the blogs below to for more examples of on pack promo ideas: