How Does this Killer Floor Display Stand Grab Attention In-Store?

The creative design of point-of-sale displays introduces the brand to its consumers right away and strengthens the brand’s presence for them. For this reason, it’s important to take inspiration from your brand roots as well as your target market. A perfect example of this is the commanding killer floor display stand we spotted by Kenzo.

Kenzo is a French fashion brand that has its roots in Japan. It was founded by Kenzo Takada. It’s now under the fashion conglomerate, Louis Vuitton.

The brand is now known for its Asian inspiration in European designs which creates a pleasing diversity and allows the brand to cater to a wider market. This can also be observed in the brand’s floor display stand depicting a woman in traditional Japanese clothing our team saw in one of Russia’s stores we visited.

How Does This Killer Floor Display Stand Grab Attention In-Store?

A floor display stand is a portable advertising agent that allows your brand to be placed in high foot-traffic areas with a moderate amount of products. They give brands an immediate opportunity to introduce their selves to their target market.

Hence, we’ll go over how to make your floor display head turner through Kenzo’s display stand.

1. Bespoke design

Anyone would have stopped by and taken a closer look with a picture or two because of the unique and intricate design of the floor display stand.

It actually took inspiration from Kokeshi or Japanese dolls made from wood that is usually sold near bath houses. These dolls are famous for their cylindrical body, defined faces and colourful designs.

Moreover, these dolls are known to have varying designs based on the artist or town they came from. Kenzo took this creative space that the traditional dolls provided and made a design uniquely theirs.

2. Enlarged packaging

The Kenzo fun doesn’t end there! The floor display is actually designed after their product’s enlarged packaging! So, not only do consumers have a delightful time looking at the display, they can actually bring a small one to their homes!

The Kokeshi dolls as product packaging is a limited edition release of the brand for their Flower perfume line. So, inside each doll displayed on the POS display shelves are Kenzo perfumes while the packaging itself is also perfect as a house display.

3. Pleasing colours

The combination of black, white, red and pink colours on the floor display stand is a pleasing sight that stands out against other branded displays. It also evokes a commanding presence in-store, further elevating the brand against its competitors.

4. Simplicity

The uniqueness in the design of the floor display stand doesn’t have to mean complicated functionality as well and Kenzo proved it in their point-of-sale display. The display has three shelves back to back, featuring the brand’s products.

It’s easy to interact with, the products are easily accessible and are within eye level so there wouldn’t be any strain for consumers.

More promotions by Kenzo to get to know the brand more:

Can a Promotional Clutch Bag Boost Your Perfume Marketing?

Get a promo gift that everyone needs by Kenzo

Promotional Products France – Kenzo Handbag Holder

For more floor display stand ideas and inspiration, check out these blogs we already covered:

In this display stand, YoPro attracted their target market right away with their obvious design yet fully functional display. The bespoke design can easily be associated with the brand. See more here:

Coca-cola surely made people aware of the main product they’re selling in this retail store through their POS display. The branded stand used LED lights that accentuate the word ‘zero,’ pertaining to their drinks.

Confectionery brands market to children and their parents. In this promotion, Kinder and Pez made use of popping colours and child-friendly characters that catches every child’s attention. Read more below:

Mentos certainly keep their marketing campaigns fresh like this free-standing display unit. It perfectly caters to the brand packaging and manages to highlight the product for everyone passing by.

Evian made sure to catch their consumer’s attention in their point-of-sale display designed after the water bottle the brand sells. No one would mistake the display for another brand, ensuring Evian left a strong impression on their market.

In this promotion, Vivant ensured their brand colour as well as their brand message will be effectively communicated through POS display. Check out more details here:

In Conclusion,

Kenzo’s promotional display stood out in people’s eyes because it utilised the strengths of its brand. From the brand’s roots to the practicality of the floor display stand. For that reason, the display could be placed anywhere inside the store and still generate the same buzz.

Ready to Create Your Own Killer POS Display?

If you’re looking for a branded display that exudes the same commanding brand presence anywhere, ODM can work with you! We’re a promotional product development company founded in 2003. Our decades in the industry provided us with the necessary insight for a tailor-made promotional display and branded merchandise.

We also have an in-house creative team, Mindsparkz, that will work closely with you from product brainstorming to production! Some of the services we can offer you are designing point-of-sale displays and promotional merchandise, manufacturing branded merchandise for gift-with-purchase, purchase-with-purchase promotions or as corporate gifts. We can also provide you with sustainable marketing and eco-friendly packaging options. Contact us today!

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