Display Stand Manufacturer: 4 Tips for An Effective Display Stand

How you display your products in retail stores full of competitors says a lot about your business for consumers. However, display stands require a significant amount of attention, branding and budget to jump in without plans. To help you solve this, we’re featuring 4 tips from a display stand manufacturer with 6 samples of effective product display stands from other brands!

Display Stand Manufacturer: Tips for An Effective Display Stand

Utilising display stands means your products are not on the regular shelf, vying for the attention of shoppers. It allows your product to be on its own shelves, designed to highlight and introduce them to your target market. So, here are 4 tips for an effective display stand!

Pick a material based on your business needs.

The number one display stand manufacturer tip is to use a material that will fit your business needs. If you’re aiming for a quality display stand you can use for a long time or help in elevating your brand against competitors in your market’s minds, metal is a perfect choice for this.

Meanwhile, if you’re keen on sustainability, recycling your wooden barrels is a great decision. Not to mention, it also adds a nostalgic and cosy vibe to your brand. Another choice is the use of plastic which costs less than metal and are highly mouldable into certain shapes your business marketing might require.

Design your display stand.

Your display stand will most likely communicate your brand and products to your target market. Hence, display stand manufacturer encourage brands to design their displays based on their branding needs.

If you’re looking for help, you can contact us today and harness the committed talent of our creative team, Mindsparkz.

Decide the right manufacturing technique.

There are various ways to manufacture display stands. For instance, a plastic display stand can be made through injection moulding, die cutting and laser cutting. The best manufacturing method for mass production is injection moulding wherein a part is continuously made and reproduced to form the final display stand. Die cutting, the use of moulded metal to cut through the material, and laser cutting, the use of laser for cutting, are best for a small number of production.

Different materials and the number of display stands needed to produce will narrow down your choices for this.

Find a suitable decoration method.

Just as there’s a suitable production method for your display stands based on material, there’s also one for decorating them.

As an example, metal displays can be customised through paint, holographic stickers, laser engraving and metal etching among others. The more suitable the method is, the more effective it will be to display your brand name, colour or logo for your target market.

For more information about decoration methods, what are they and what fits your promotional products, we compiled them all here:

Decoration Methods: What Are They?

Vivant Display Stand Case Study: Why It Worked?

Vivant Wines is a Brazilian wine brand that utilises a special technology that prevents the wine from interacting with the can so consumers can enjoy their spirits like it’s in a bottle. Just minus the need for a corkscrew and careful handling. As mentioned on their display stand, “Greater Practicality” with “No Complications.”

One can is also equal to two cups which means wine lovers can share every can with their loved ones. All of these, consumers can instantly know through their informative and highly attractive display stand.

Vibrant Design

The brand’s colour scheme is highly recognisable in the display stand. Its vibrant combination easily catches people’s eyes.

The gradient colour also follows the can colours from the violet red wine to the pink rose wine.

Overall, it makes for a cohesive branding image in people’s minds as a result of the pleasing visuals from the vibrant yet complementary colours.

Aligned on Branding

With no complications and greater practicality, Vivant used plastic for its POS display. Customised for their product sizes and decorated based on their brand colours.

Its practicality goes a long way since the display can be used for a long time. It does not promote any type of time-limited promo and focuses on the product and the branding of the business.

Viva o seu vinho = Long live your wine

Frisantes = Frizzy

Vinho tinto = Red wine

Vinho branco = White wine

Vinho rose = Rose wine

Uma lata é igual a duas tacas = One can equals two cups

More display stand ideas from other brands to get you inspired:

Kenzo‘s product display stand is designed after their limited product packaging with vibrant colours from their brand and their cultural roots. Find out more about this bespoke display and get inspired here:

How Does this Killer Floor Display Stand Grab Attention In-Store?

Using a mixture of materials for their custom retail display stand, Starbucks made an impact and left a lasting impression on every consumer in this promotion!

How to Design a Custom Retail Display Stand that Converts?

YoPro certainly knows how to create bespoke displays aligned to their business and branding with this product display stand. The dumbbell made from plastic on top of the stand is a rare and surprising sight in retail stores!

YoPro Gets Stronger In-Store with Custom Product Display Stand

Made from corrugated cardboard and metal, Evian‘s display stand is guaranteed to last for a long time. Moreover, it is designed after the water bottle so it’s hard to miss!

Evian Wows Shoppers In Vietnam With Bespoke Display Stand Design

LED lights and creative product placing through custom shelves made this Coca-Cola display stand an eye candy for every consumer stepping into the store. Find more benefits of this creative design here:

5 Ways to Boost Product Visibility with Promotional Display Stand

Essentially,

The material for your promotional display will influence all the other steps that will follow it from the design to the decoration suitable for it. Vivant used this to its advantage by emphasizing the brand’s stance on practicality and durability. By choosing a plastic display stand, they took a step further for their branding.

Who Are We?

The ODM Group is established in 2003. We’re a promotional product development company with our own in-house creative team, Mindsparkz.

We’re experts in the customisation of promotional merchandise for corporate giveaways or as client gifts, for in-store marketing strategies such as gift with purchase, purchase with purchase and on-pack promotions. Our magazine also has more than 8,000 articles with tips, tricks, and insights into the processes of the industry.

Harness this talent and commitment for your business today! Don’t hesitate to contact us!