5 Quick Tips to Increase Sales with Custom Tourist Souvenir Ideas

São Paolo Duty-Free Tourist Souvenir Ideas

Tourists, including ourselves, are intrigued by these custom-branded souvenirs. Though some of them are typical souvenirs from various souvenir shops, their distinctive designs set them apart. Let’s take a look at each of them individually.

These tourist souvenir ideas feature Brazil’s iconic symbols, such as the Christ of the Redeemer statue, the state flag, an iconic bird, and festive designs. Indeed, these creative branded merchandise are the ideal souvenir to bring home after a trip from Brazil.

5 Quick Tips to Increase Sales with Custom Tourist Souvenir Ideas

When going on a vacation, people want to remember their special trip with a souvenir or gift to bring home. From inexpensive trinkets to high-end keepsakes, the range of options may vary, but one thing is for sure – people buy like crazy.

And this is indeed a great opportunity for businesses to take advantage of. Thus, as a retailer, it’s crucial to offer diverse product options and price ranges to cater to the diverse customer base visiting your store. But how will you get the most out of souvenir shop merchandise? Here are 5 quick tips to try!

1. Wear It and Declare It

Clothing is an essential item for most people, making it a practical item to offer. However, you must ensure that you stock apparel that combines sentimentality and practicality, something which customers will actually wear.

Consequently, customers are fond of finding items adorned with the name of the place they’re visiting. Therefore, whether it’s a sweatshirt or a beach cover-up, make sure you have them printed with the name of the destination they are exploring.

2. Get Personal

While many stores may sell picture frames, not all of them offer personalized picture frames that can hold the photo your guests just took at the selfie station in your shop. Personalized items are what distinguish a retailer as exceptional, setting them apart from generic options.

By offering customizable products like key chains and T-shirts, you not only add value to the item being purchased but also boost your bottom line. Giving shoppers the opportunity to make their promotional souvenirs uniquely their own gives you a competitive edge in the retail world.

3. Offer a Diverse Array of Products

As a retailer catering to diverse tourists, it’s important to recognize that different shoppers have varied preferences. To appeal to a wide range of tastes, ensure that you offer a various selection of products.

By doing so, you can attract a broader customer base and increase sales for your store or gift shop, catering to different types of souvenir shoppers and maximizing your revenue potential.

4. Don’t Forget Novelty

Unique novelty items are not only amusing but also evoke fond memories, making them a great addition to your inventory. These items can boost sales as they offer customers the chance to find that special gift for loved ones back home.

Likewise, it’s important to capture and maintain your customers’ attention while also considering your target audience when choosing which items to stock. Strive to strike a balance between novelty and relevance to ensure that your offerings resonate with your customer base.

5. Sell Handmade Goods that Can’t be Replicated

The exclusivity of a gift or souvenir is unparalleled when it’s one-of-a-kind, with no duplicates in the world. Handmade and artisan-crafted products like jewellery, cosmetics, and artwork cater to customers’ desire for uniqueness, offering distinctive merchandise to captivate their interest.

Furthermore, featuring handmade and custom-branded souvenirs, gifts, and jewellery in your store or gift shop gives you a competitive advantage over online retailers. It offers an in-person shopping experience that cannot be replicated online.

Different souvenir ideas from our travels:

These specific custom-made ceramic tiles are all unique. They are produced from regional clay and are hand-made. Furthermore, the oxides chosen for the scenery and technical process are identical to those from the XIVth century, during the building of the Papal Palace.

These travel souvenir ideas are designed with Dubai’s signature icons, such as the camel, Burg Khalifa, and Dubai desert. Therefore, these merchandise are the perfect token to bring home after a vacation in Dubai.

Heliservices aviation souvenirs are absolutely interesting and attractive. Aside from these branded souvenirs below, the company also offers pens branded with the company name and logo.

In one of our latest travels, we are able to spot these custom souvenir magnets at Nice Airport. Since they are tourist marketing products, they are designed with beautiful sceneries that travelers can find in the Mediterranean tourist centre.

This particular spoon that we saw in a souvenir shop comes in a single design- the Avignon Coat of Arms. We can’t deny that the item is very eye-catching because of the superior design embellished on top of the handle.

Are you looking for more tourist souvenir ideas for your gift shop? Don’t skip these items below:

If you plan to rerun your souvenir shop, these top 10 merchandise can help you double up your sales and recover your business.

Scroll down to find our top picks of tourism merchandise to incorporate into your next marketing campaign!

Final Thoughts,

Souvenirs hold an important place in every tourist’s experience, and the tradition of collecting remembrance while travelling is not a new phenomenon. Therefore, it’s crucial for businesses not to overlook this opportunity.

To boost retail traffic and drive sales in your souvenir store or gift shop, it’s essential to consistently wow your customers with unique and innovative shopping experiences. Going beyond the ordinary and providing an out-of-the-box retail experience can create a lasting impression and encourage repeat visits, ultimately leading to increased sales.

Contact ODM!

The ODM Group has been in the sourcing industry since 2003. Our diverse approach makes us a great partner for international brands who want a team to manage their projects closely. Moreover, our regional coverage in Asia has grown over the years.

Some of the services we provide are customizing promotional giveaways, creating gift with purchase ideas, designing POS display units, and curating brand packaging design. Thus, if you are looking for a team to work on your product packaging design, we at the ODM Group would be glad to assist you!

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