How Al Jaber Gallery Drive Traffic

It’s pretty normal to see different types of bespoke displays in airports. They’re designed specifically to call your attention and compel you to make purchases. However, what delighted our team on our recent trip to Dubai is this tourist souvenir merchandise collection!

These promotional souvenirs are made by Al Jaber Gallery. It is the biggest Gift and Souvenir Chain in UAE and was established in 1960. From its inception, Al Jaber Gallery has been offering traditional Arabian Handicrafts like Dhow, Khanjar and Dalla to the antique lovers of UAE and the world.

All the tourist merchandise souvenirs are either silver or gold plated which makes them hard to miss and even harder to ignore.

What Is Metal Plating?

Metal plating is the coating of another metal object with a thin film of another metal. This is usually done using gold or silver plating with jewellery due to its cost-effectiveness.

Since pure gold and silver are both malleable, they’re easy to coat on other metallic objects. They’re also corrosion-resistant and have antibacterial properties which ensure the branded merchandise will be useful for a long time.

Tourist Merchandise Souvenirs from Al Jaber

Here are some of the silver and gold-plated tourist merchandise souvenirs to inspire you in your own brand’s tourist marketing products.

Aftaba Silver Set

Aftaba is a water vessel with a handle and long spout. This set comes with six cups and a saucer.

Aftaba Blue Set

Accented with the colour blue to compliment the silver of the Aftaba set, this set adds elegance to your living room.

Aftaba Red Set

This set is accented with red to further emphasize the engravements on the set which can be hard to ignore.

Gold Plate

This gold plate contains the iconic sceneries of Dubai alongside the country’s name.

Candle Holder

With five slots for candles, this candle holder will certainly light up your living space.

Leaf Bowl

Designed after a leaf, this bowl can add character to your every meal or on your showcase collection.

How Do these Tourist Merchandise Souvenir Ideas Drive Foot Traffic?

1. Dazzling Longevity

Gold and silver are metals that are corrosion-resistant. They don’t oxidize which makes them ideal in many environments as they’re untouchable from moisture and heat.

Additionally, they provide a luxurious and elegant look to the tourist merchandise souvenir.

2. Encapsulate Experience

Souvenirs are trinkets and objects that would allow travellers to bring home a part of their experience.

The brand aced this through its marketing souvenirs that can be functional as well as tied to the culture and symbols of the country.

3. Shelf Space

The brand cleverly arranged the tourist merchandise souvenir based on its components, one shelf is full of silver-plated merchandise while the other had gold-plated.

This way, it’s easier to notice from afar and gives a simple and pleasing look for everyone to see.

4. Exhibiting Brand Roots

Known for its traditional Arabian handicrafts, the brand did not shy away from boasting its intricate designs and engravings.

Every piece was designed in homage to the country’s culture and tradition.

It’s a delightful sight to inspect every piece of souvenir due to this.

Here are more tourist merchandise souvenir from other brands to get your ideas rolling:

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For more ideas and designs of a promotional souvenir that people would love to bring home, check out our work with other brands by tapping the image below:

Altogether,

While it’s helpful to employ creative displays and marketing strategy tactics, the brand managed to simplify this and nail down what the people will bring home: their branded products. All of this was made possible due to the brand’s strong belief in the quality of its work and by knowing what interests its market.

Here at ODM, we’re also secure with the quality of our work! We specialize in the customisation of promotional products and branded displays with Mindsparkz, our in-house creative team. We will work with your brand from brainstorming to production, you just have to email us today!

Some of the various services we offer are designing corporate giveaways and purchase-with-purchase merchandise as well as manufacturing POP displays, branded FSDU and outdoor advertising. Contact us today!