Tourist Marketing Products: 4 Valuable Tips from GLB Riviera Collection

GLB Riviera has become famous for its excellent and trendy tourist marketing products. The brand’s signature design is said to take customers to the heart of the French Riviera. Also known as Côte d’Azur, this luxurious tourist attraction is located in a cultural region in Southeastern France known for its stylish and scenic coastlines.

We’ve got the chance to see the GLB’s custom branded souvenir collection at Nice airport during our visit to the country last October.

 

Why Should You Offer Tourist Products?

When we talk about tourist products, these are merchandise offered to tourists visiting a country or place that is not their primary residence. These products are developed to meet the needs of foreign visitors who are interested in a specific tourist destination. Moreover, these refer to tangible and intangible elements which represent the core of a place.

 

GLB Riviera’s Collection

If you could notice, GLB Riviera uses only one design for its tourist products. Carlotta is the main character and design printed on the brand’s collection. This French lady is used to highlight the identity of the contemporary Côte d’Azur.

 

Here are some of the promotional souvenir items that the business is offering:

• Custom Coffee Cups
• Branded Mugs
• Trays
• Tea Towels
• Custom Designed Purses
• Notebooks
• Pocket Mirrors
• Promotional Keychain
• Custom Souvenir Magnets

 

All these items are printed with the brand’s signature design. Each design is interesting as it tells a story about Carlotta’s adventure on the majestic island of Côte d’Azur.

 

Valuable Tips From GLB’s Tourist Products Collection

The product design is essential to any business as it helps them differentiate their brands from others. Moreover, it also affects and influences customers’ buying behaviour. Therefore, promotional product design should be given the utmost importance in any marketing.

 

When talking about tourist products, here are some of the notable tips from GLB Riviera’s trendy collection:

1. Highlight the main attractions.

When you are in the tourism business, identifying the main attractions in your area is very crucial. Find ways how you can incorporate them into your products. Doing so can help you attract tourists and encourage them to avail of themselves your products.

Keep in mind that they go to a particular destination because they are interested in the place. Therefore, whatever merchandise represents that specific attraction most likely appeals to them.

 

2. Products should tell a story.

Storytelling in design is crucial as it evokes emotions. Furthermore, it gives customers a reason to act — to buy the product. Always remember that the story should be about the users or the customers and not the products. Make your products a part of the user’s story. Just like what GLB did, using a character can help you create a better story.

Giving people ideas on how to enjoy their stay in Côte d’Azur through its signature character makes GLB’s collection remarkable.

 

3. Old school never go out of style.

They may seem old school, but notebooks, keychains, mugs, and magnets are still in demand and most utilized promotional products nowadays. In a world flooded with digital advertising, promotional merchandise are still a great way to get exposure.

As a brand, all you need to do is to be creative and innovative. Find ways how you can enhance their features or designs to make them appealing to customers.

 

4. Be Consistent with your design.

Consistency in colours, imageries, fonts, and even terminologies play a crucial part in product designing. Whenever people the product, they can quickly tell or recognize where the product came from.

Take GLB’s travel retail exclusive product ideas, for example. The brand uses the same elements in all its products. The good thing about their design is that they became consistent in using the brand’s character, colours, and fonts.

 

If your business thrives in the tourism industry and you are looking for tourism merchandise ideas, make sure to check out our top picks below:

 

Souvenir shops play an essential role in building connections and promoting tourist products to travellers. This blog compiles the top 10 souvenir shop merchandise to double your sales!

 

Key Takeaways,

In marketing, it is imperative to ensure that your brand is unique. However, this isn’t going to be easy since the competition grows from time to time. Improving your product design and how you present them to your prospective clients should be taken into consideration.

 

How Can ODM Help?

ODM Group is a pioneer in creating high-quality and unique promotional products. It’s our mission to help businesses come up with the best custom promotional giveaways that fit their marketing plan. Moreover, we curate brand packaging designs and creative POS display units for local and international brands. We also assist our clients in developing their gift with purchase products, on-pack items, and giveaway merchandise to be used in their marketing.

To learn more about our services offered, feel free to reach us today. Our team is here to help you!

 

More Tourism Merchandise Ideas: