20 Awesome Tourism Merchandise Ideas Craft Brand Recall!

With tourism revenues continuing to grow as an important source of export earnings for many developing countries worldwide, promoting it has become an increasingly important policy tool.

Scroll down to find our top picks of tourism merchandise that you can incorporate into your next marketing campaign!

September 27th is World Tourism Day!

It was created by the United Nations to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.

Truly, the Covid-19 challenged all businesses and countries, compelling them to reassess and transform their tourism and promotional sectors. As a consequence, they are now reimagining strategies to adapt to the changing landscape.

Despite remaining restrictions, the festivities must proceed as planned!

Our Top Picks of Tourism Merchandise Ideas

Tourist souvenirs, which visitors purchase as mementoes of their trip, are integral to their travel experience. From keychains and magnets to hats and umbrellas, a wide range of items can serve as souvenirs. Importantly, these souvenirs foster a meaningful connection between your brand and customers.

Allow us to assist you in exploring our top selections, enhancing your creativity in the process!

1. Brand Mascot Display

Moreover, crafting a mascot or character can serve as an effective method to enhance brand memorability.

Besides, you can transform your brand mascot into a creative POS display, enhancing brand visibility.

The display would present a positive image of your business, encouraging customers to return for more, thereby enhancing brand loyalty.

As a result, this could indeed serve as the perfect approach to elevate brand awareness and consequently drive sales.

Furthermore, take a moment to explore this branded gnome display we crafted exclusively Travelocity!

2. Branded Trolley Cup Holder

Trolley cup holders are not only convenient for overseas travel but also perfect for days out and local adventures.

These are essential everyday items that tourists will undoubtedly require throughout their stay in a foreign destination.

Additionally, they can be easily branded with your logo and are specifically designed to accommodate most cup sizes.

It can be seen that they serve as an excellent addition to tourist packs or as giveaways at events and exhibitions.

Specifically, these trolley cup holders combine utility with remarkable style.

By investing in this branded item, your company gains prolonged exposure as travelers carry your brand wherever they go. In consequence, others are exposed to your brand as well.

3. Custom Printed Umbrellas

Admittedly, promote beautiful tourist destinations in your area by printing them on this customisable umbrella.

Then, choosing a design that would make it into a head-turner one.

Moreover, rain or shine, a custom printed umbrella would serve as an effective tool for marketing your brand.

Not only that, but it is also perfect for shielding tourists from the rain or the sun’s heat.

4. Custom Luggage Tags

It is undeniable that Luggage tags are a great way to add a personal touch to any luggage and make sure you don’t lose it at the airport.

Apart from this, take a look at this branded luggage tag we have made for Royal Caribbean!

Besides that, many people attach a tag directly to their suitcase, while others use them for their briefcases or backpacks.

Thus, we offer a wide variety of shapes and materials so you can find exactly what you’re looking for.

You can use custom luggage tags to show your customers that you appreciate their choice to travel with you, as well as give them something to remember your brand by.

5. Custom Puzzle Sets

Custom puzzle sets are a fun way to reach out to people and are also affordable for most businesses.

Creating a puzzle set with your business logo or tagline can be a great concept for generating better brand awareness.

Here’s a custom puzzle set we produced for Al Baleed Resort Salalah by Anantara!

You can get them in different designs, sizes and shapes as well.

This will keep customers engaged and happy while they solve the puzzle with their family and friends.

6. Custom 3D Glass Cube

A custom 3D glass cube with your logo on it is a great idea to give out to tourists as souvenirs.

It is perfect for adding depth and a bit of class to your message.

It can be used in the office or at home as decorations and these will remind the recipients of their experience with your tour company every time they see them.

Our team has produced this custom merchandise concept, a promotional crystal display before for the Basra Gateway Terminal.

You can choose from a wide variety of different designs, sizes and shapes, so there will always be something perfect for everyone.

7. Custom Snow Globe Mugs

If you’re wondering what makes these mugs so special, it’s all in the details.

The first thing you’ll notice about these mugs is that they are very attractive and eye-catching.

They are totally customizable and you can get custom snow globe mugs with your logo or a message.

You can also use it to feature a map of the world as well as various landmarks around the globe.

8. Custom Branded Magnets

What better way to get your brand noticed than to hand out custom branded magnets? The possibilities are endless!

Branded magnets are the perfect souvenirs for tourists. They’re small enough to fit in suitcases, but they’re also big enough to be a lasting reminder of your brand, location or business.

They can be used for many different applications and spread your brand name/message across a wide audience, so why not give it a go?

9. Branded Travel Accessories

Travellers spend a lot of time, money and energy visiting their destination.

They are looking for memorable experiences, savouring the local flavours and exploring the local culture.

What better way than to distribute branded travel accessories to take your brand with them wherever they go!

This set comes with a document organizer, a passport holder, and a custom luggage tag.

These products are made from high-quality PVC material, which is guaranteed durable and ecologically friendly.

Furthermore, customizing these items with your brand signature colours and logo would help you further your brand locally and abroad. As foreign customers tend to use these items while on travel, they instantly become your brand ambassadors and promoters.

10. Custom Designed Face Masks

Health must always be everyone’s top priority.

Though some restrictions are lifted, being vigilant and cautious is very important.

Offering a custom design face mask to your tourist customers will not just keep them safe but will help further your brand awareness.

In addition, asking your employees to wear this mask while entertaining foreign and local clients would also be a smart move.

Another good thing about this custom mask is that it is designed with a mouth window for lip-reading, which is very important as wearing face masks affects people’s communication.

11. Branded Reflective Bag

More than just a trend, a reflective bag is also created for safety purposes.

This bag is made from woven and non-woven polypropylene (PP) fabric.

You can print unique designs on this bag using reflective ink to improve road visibility at night, even your brand logo with reflective strips to make your business stand out.

This would be very useful for tourist who loves to do mountain climbing and other outdoor activities.

12. Custom T-Shirt in a Can

T-shirts are one of the most popular promotional items in the world.

Travellers love wearing shirts that they collect on their journeys to remind them of great memories.

They are also a great way to show off where they’ve been while promoting your location.

On the other hand, branded t-shirts have been a generic marketing tool for brands, making them less attractive as time passes.

Let us add fun to the boring with this custom t-shirt in a can!

This customisable promotional item comes with tin packaging, which is 100% recyclable. It offers a wide room for your branding requirements and perfect for featuring your business logo or contact details. More than that, it can also be repurposed, making it an excellent promotional desktop item too!

13. Customised Mugs

Everyone loves to drink coffee or tea in a well-designed mug.

So, if you are looking for a creative way to promote your tourism brand, then customised mugs would be a great way to do so.

They are definitely customisable and there is a range of styles and colours available to choose from.

People will see your logo every time they use their mugs and will be more likely to remember the place they have visited along with your company.

14. Sustainable Promotional Products

Not just ideal for green marketing campaigns, sustainable products can also perform well in promoting your brand to foreign clients.

Moreover, showcasing locally handcrafted tourism merchandise would give you an edge over the competition.

These sustainable product ideas can be produced according to your brand identity.

Consequently, these products would certainly pique tourists’ interests as they are not the usual souvenir items found in the market.

Bringing It All Together,

When it comes to travel, the settings, scenes and experiences you encounter during your trip will be etched in your memory forever. But what about the brands that you see as you embark on this journey? If you’re like most travellers, you’ll have a hard time remembering them.

That’s why it’s important for tourism brands to invest in promotional merchandise that will help them stand out from the crowd. It won’t just create a memorable brand identity; it will also encourage your customers to take home a souvenir that reminds them of their trip with you.

Harness Our Team’s Creativity!

You have a great idea for new merchandise, but what comes next? You’ve got to get this idea off the ground and find a way to make it happen!

The road from idea to production is long, with many pitfalls that can derail even the greatest product That’s where ODM comes in. We’ve been helping companies of all sizes with their product design and development needs since 2003. Our diverse approach makes us a great partner for businesses who want a team to manage their projects closely.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

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