3 Travel Retail Exclusive Product Ideas & Why They Work

With the current COVID19 pandemic, many people have canceled their trips abroad. As a result, the global travel retail industry has also suffered a major blow. How can the industry cope with the changing travel retail landscape? Tobacco products (along with liquor, and chocolates) are among the primary drivers of sales at airport shops. Offering accessories as part of their travel retail exclusive not only stimulates sales but also enhance their brand experience.

Since high-end tobacco brands are considered luxury goods, offering shoppers a gift can be a great way to incentivize customers and encourage repeat sales. If you are thinking about what merchandise would go well with cigars, then check these ideas out!

Why Offer Cigarette Accessories as Travel Retail Exclusive Merchandise?

1. 2-in-1 Rechargeable Flameless Lighter

travel retail exclusive

Firstly, we have this flameless electronic lighter. This lighter may look harmless without its flame, but it serves the same purpose as a regular lighter. So how does this lighter work? Unlike regular lighters, this lighter does not use gas or butane to make a flame. Instead, it uses an enclosed heating element that glows which does not produce an open flame. Hence, these lighters are safer, more efficient, and generally more weather resistant.

Furthermore, these electronic lighters are reusable. These lighters are rechargeable by standard USB ports, which allow for up to 300 lights per charge. Hence, these electronic lighters are eco-friendly and can definitely be brought around for long periods of time.

Such lighters are great as travel retail exclusive gifts due to their portability, practicality, and aesthetics. Lighters are generally small and portable, allowing people to conveniently bring them around wherever they go. Moreover, they are extremely efficient and functional considering the fact that these lighters do not need to be replaced but recharged.

Consumers will find this product amusing especially when it does not require flames. Besides, the lighter comes in 11 different colours, which would leave you spoilt for choice. They would make a great complimentary GWP of cigars that customers may use during their relaxing holiday. Check out this interesting promotion in China, wherein a lighter also doubles as a bottle opener.

If you are interested in this product, you can contact our staff with the product code ODM-3189. 

2. Cigarette Box

travel retail exclusive

Secondly, we have a cigarette box. This is a sturdy container that can be used to keep both cigarettes and lighters. Sleek, sturdy, and high-end, we love this product because of the material that is used, pine wood. Pinewood is usually used for high-value carpentry items and is known as a shock-resistant material. Hence, this product gives off country style and rustic vibes. More importantly, it keeps the cigars in great condition.

This makes a great travel retail exclusive packaging as this can be made exclusively for tobacco and cigarette products. Not only will this increase brand awareness and brand visibility, but it will also tremendously increase your image as a luxury brand.

travel retail exclusive

If you are interested in this product, feel free to contact our staff with the product code ODM-3140. 

3. Cigar Cutter/Holder

travel retail exclusive

Thirdly, we have cigar cutters. Cigar cutters are mechanical devices designed to cut off one end of a cigar so that it may be properly smoked. There are various types of cigar cutters which include straight cutters, punch cutters, the Shuriken cutter, and the V-cut. The above example is a V-cut cutter. This cutter is made of 304 food-grade stainless steel with a spring design. Hence, it is sharp and smooth which ensures a smooth cut surface.

travel retail exclusive

Furthermore, it is ergonomic and easy to use so it is comfortable to use. Thus, it takes the functionality and comfort of the user into account. It also functions as a cigar holder. Therefore, if they need to take a quick bathroom break, the device will keep it securely in place.

travel retail exclusive

We like that it also has a stylish appearance with an ingenious design. This gift is so useful on top of being sleek and stylish. Hence, making it ideal gifts for cigarette lovers. Check out this blog on promotional cigar cutters that we have written previously.

travel retail exclusive
travel retail exclusive

Lastly, the device is portable, making it very easy to carry around. When offered as a travel retail exclusive merchandise, it effectively increases product and brand remembrance. This increases your brand’s marketing exposure and encourages customers to purchase products from your brand.

travel retail exclusive

If you are interested in this product, you can contact our staff with the product code ODM-3144 and we would be glad to assist you.

Conclusion

With the current hit on the travel industry, we believe that it may be difficult to boost sales as compared to before. Thus, we hope that these travel retail product ideas would help companies in marketing their brand while they target domestic customers.

A good travel retail exclusive improves customer experience and boosts brand image because they are something that customers cannot find anywhere else. The goal is to not only make the brand stand out, but also make airport shops a “great place for shopping exclusive products.” You see, when customers are satisfied, they are sure to make repeat purchases, recommend the products to their friends, and enjoy their travels.

Check out some of our previous case studies on cigarette promotional products such as Donskoy Tabak Cigarettes, Bond Cigarettes, Kiss Cigarettes, and Lark Cigarettes.

How can ODM Group help?

Contact ODM Group if you are interested in these promotional merchandise ideas. Our sister company, Mindsparkz is a team of industrial and graphic designers who can assist in brainstorming unique product and packaging designs. Do not hesitate to ask our sourcing office in China to help you increase your sales and boost your clients’ loyalty through customized promotional gifts. At ODM Group, we have many years of experience in sourcing for promotional products like these cigar cutters. If you are interested in such a promotional product, contact our staff at ODM Group. If you are looking for more ideas, then be sure to check out our magazine. You can find more than 8,000 case studies to inspire your next marketing project.

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Frequently Asked Questions (FAQ):

What are some promotional products that could be used to compliment cigar cutters?

Ash Trays, Lighters, Cigar Ballpoint Pens, Cigar Giftboxes and Matchboxes. These products can be branded and used as great promotional products.

What are some promotional products that I can use for the travel/tourism industry?

Some common branded merchandise include straw hats, neck pillows, branded caps, fridge magnets and even travel sized stuffed toys.

How are logos usually printed on cigar cutters?

They are usually screen printed. Screen printing is a printing technique where a mesh is used to transfer ink to a substrate.

2020-11-18T16:23:25+00:00
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