Branded Airport Gifts: 4 Ways To Make Travelling More Memorable

When travellers and tourists enter a new country, the first things they interact with are the airport staff and the stores in it. It’s imperative to make sure this will be a pleasant and memorable experience so they will continue to come. Changi Airport, an airport in Singapore, solved this problem through branded airport gifts.

Gifts by Changi Airport designed its products to highlight Singapore as a travel destination, offering a wide range of travel lifestyle products. The airport group make sure there’s something to get for all ages.

Branded Airport Gifts by Changi Airport

Custom Keychains

These little keychains that can be hooked anywhere also travel anywhere! By using it as one of the branded airport gifts, the airline managed to open more opportunities for marketing on the ground level.

Moreover, it comes in a variety of designs from the local sites to aesthetically pleasing ones that people couldn’t help but hang on their bags and pouches.

Coasters

Custom coasters are small mats that beverages are placed on to protect the table.

Since it’s a daily routine for most people to drink a glass of water, coffee or tea, these branded coasters expose the airport group to people daily.

Promotional Stationery

This stationery is a journal with an attached pencil case to it, implying people don’t have to worry about their pen when they need to write because it’s right beside it.

Additionally, the light colour of the stationery is cool to look at. This is important, especially for people travelling for work. Inflight light can be dimmed and the light colour is not in contrast with that to cause eye strain.

Branded Mugs

Of course, mugs are one of the daily items people use. Designed after the airport itself, this branded mug maximises brand awareness and increases brand recall by itself.

It could be doubled when paired with the branded coaster.

Tote Bags

Tote bags are famous for their large capacity, durability and ability to be able to match any outfit.

With a variety of designs to choose from, these branded airport gifts are guaranteed to accompany your passengers everywhere they go while holding all their essentials.

How Can These Branded Airport Gifts Make Travelling Memorable?

• The branded merchandise is useful.

As we’ve seen above, branded airport gifts are all things that people can use in their daily lives. From coasters to stationery and tote bags.

This means people will use it and will likely start conversations about it. After all, alongside the promotional merchandise is the experience they had when they travelled to the country.

• It can help promote the country’s tourist sites.

The great thing about this is it also promotes the tourist sites of the country, which in turn boost the local businesses around it and the overall appeal of the country’s tourism.

As the first point of contact, airports can help a lot in establishing a good impression on tourists and promoting its local sites and delicacies opens up more opportunities for these tourists to try and visit them.

• Perfect souvenirs.

Small accessories and merchandise that are useful are perfect souvenir products because they can be brought anywhere and can be used daily. These souvenirs also manage to trigger the memories people had during their travel.

These frequent reminders can incite their will to visit once more and share the experience with other people.

• Increased brand exposure.

Useful branded airport gifts also mean people will get to see the brand frequently, keeping it present in their minds at all times. On average, people need to expose to the brand about 5-7 times before they could connect with it.

By having these little accessories and souvenirs branded, the airport group manage to ensure their brand will encounter more people the more their customers travel with their branded promotional gifts.

Curious about more promotional gifts and displays in airlines? We got you covered! Here are some airline promotions that we featured in our blogs:

Enhance your passengers’ experience with a flight simulator and wearable merchandise to establish excitement that’ll make their time with your brand a memorable one!

Entering a product licensing agreement with The Pokemon Company, Changi Airport produced promotional merchandise that tourists wouldn’t help but look into and check out.

Curate your passenger’s excitement by offering them promotional merchandise that they can take for their next travel with you! Check out this airline merchandise from AirAsia.

Magnets designed after airport vehicles are another item that AirAsia is offering to people looking for unique mementoes. Because they act as a physical reminder of the travel, frequent travellers adore these items.

Check out how Vietjet inspires customer loyalty through novelty promotional items such as a comfort kit and universal adapters. Read more details below:

In an airport in Hong Kong, this memorable and iconic panda welcomes travellers as a point-of-sale display that created a buzz online. Read more below:

Check out the airline gift ideas of Emirates and find inspiration with how they catered to every passenger’s preference in the blog below:

Travel gifts are mementoes people bring home for themselves and those they wish to travel with. An effective travel gift would carry this sentiment while allowing for excitement and anticipation to travel again bubble.

Check out ODM works with other brands and get inspiration for yours! Tap the image below:

Ultimately,

Branded airport gifts can increase brand exposure, introduce local tourist sites and inspire customer loyalty. As the first and last contact of passengers visiting a country, the pressure to alleviate the country’s tourist appeal can be heavy for airport groups.

However, like Changi Airport, it could be dealt with simple but useful promotional items that travellers will carry with them anywhere.

Work With Us!

ODM has been in the industry for decades since 2003. Our intensive experience allowed us to work with global brands in producing their promotional merchandise. We specialise in customising and sourcing promotional merchandise with our in-house groups of talented creatives, Mindsparkz.

Some of our work includes bespoke display designs, manufacturing bottle glorifiers, corporate gifts and gift with purchase ideas. As well as point of sale and point of purchase displays.

If you’re looking for a company to better assist you in your endeavour of finding the promotional product for your business, feel free to contact us!

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