#FlyBetter: Emirates Airline Marketing Ideas to Enhance Experiences

A good travelling experience for passengers largely depends on the services and experiences offered by the airline they choose to fly with. To inspire you, here is an example from one of the world’s most recognised airline brands, Emirates. Scroll down to learn about its flight simulator in Dubai and 8 other airline marketing ideas around the world.

Emirates, one of the two flag carriers of the United Arab Emirates, got our team’s attention in a mall in Dubai for its exciting airline marketing ideas! This promotion introduces promotional items and a flight simulation in one of its fleets, the Airbus A380.

The Airbus A380 is the largest airliner in the world that carried over 300 million passengers, designed and produced for Emirates by the European multinational aerospace corporation, Airbus. The fleet and the promotion truly follow the airline’s tagline of “Fly Better.”

Let’s get to know more about Emirates’ airline marketing ideas and what they brought to the business!

Airline Marketing Ideas from Emirates

The airline featured an immersive flight simulation with KidZania, an interactive entertainment brand, wherein people can operate how to fly the Airbus a380.

The model cockpit is wide enough for a whole family surrounded with high definition screens and guided by a professional operator. They can even choose which airport to land at and in what weather to fly!

As we can see from the images, the space can only accommodate a certain number of people. The simulations also last from 15 to 45 minutes. Thus, people must book in advance to avoid any confusion and long waiting time.

Emirates did not make this any more difficult by providing QR codes to lead people to their site and book without hassle.

The airline did not waste any space in this promotion since a part of the cockpit past the HD screens, they used display racks to offer wearable merchandise.

These promotional merchandises are highly practical for consumers, but also highly beneficial for the brand as they expose the brand on the ground.

Apart from wearable items, one of the perpetual airline marketing ideas is branded merchandise like a miniature aeroplane that people can collect and showcase in their homes.

There are also other smaller trinkets like keychains and fridge magnets. All of these serve as mementoes of the experience people had and are effective brand triggers.

What Can These Airline Marketing Ideas Bring To Your Business?

1. Lasting Brand Experience

Brand experience is a lasting memory people forms based on the amalgamation of the brand’s services and products. In this promotion, Emirates effectively forms a memorable brand experience through their flight simulation and smooth method of availing the service.

To most people, especially kids, it’s a lasting experience that will influence their preferences and spending decisions in the future.

2. Increased Customer Engagement

Another great benefit of these airline marketing ideas is the great increase in customer engagement. This is not solely reliant on the highly engaging flight simulator but also on the variety of promotional items that are being offered. The display racks and glass shelves keep them busy and looking at the products and the brand.

3. Stimulate Flight Buzz

While it’s only a part of the experince and they will most likely not be able to visit the cockpit in an actual flight, the flight simulation with the numerous airline merchandise creates an excitement and anticipation on people.

It ultimately leads them into wanting to make travelling plans with the airline and the bring some trinkets and souvenirs on their way home.

4. Forge Stronger Brand Recall

Promotional merchandise, wearables, collectables and practical items, are all great ways for consumers to easily recall the brand.

They also keep the brand present whenever people use these branded items, leading to stronger brand recall and an overall positive impression.

More Airline Marketing Ideas:

Emirate airline store provides their passengers with a wide range of airline gift ideas. There is simply something for everyone to enjoy and find useful even after their flight has landed.

For more airline marketing ideas for both kids and adults from Emirates and the factors that drive airline merchandising, you can check out this blog below!

How does Airasia get ahead of the competition? Check out these aviation promotional product ideas from the airline that definitely boost brand awareness among travellers.

In this promotion, Changi Airport in Singapore offers practical travel merchandise to their travellers that also highlights the country’s famous tourist spots! Check them out here:

Another airline marketing idea from Changi Airport is to partner with trusted brands like The Pokémon Company for brand licensing and tap into its market seamlessly!

Malindo Air, on the other hand, offered its passengers promotional travel kits that contain neck pillows,  ear plug, earphones, an eye mask, and a branded drawstring bag so they can “get comfy” while travelling.

In pursuit of a better flying experience, Etihad Airways and Acqua di Parma worked hand in hand for branded amenity kits that make people want to travel with them again.

VietjetAir airline offered a wide range of custom branded products, including shirts, model aircraft, bags, caps, and plush toys to inspire customer loyalty.

China Airlines has designed a custom plastic toy to promote its brand in a fun and creative way. They have made this into a wind-up plastic toy that moves! Check it out!

A branded travel pouch is always a good idea for airline companies. The design of Cathay Pacific’s pouch highlights its eco-friendly aspect. Learn how you can also leverage this product idea in your airline marketing:

Essentially,

Emirates made the promotion friendly to all ages and managed to create a memorable brand experince they will continue to reminise for a long time. On top of that, they offered great service that properly accommodates every customer, alongside promotional products that are pratical and can be showcased.

Who Are We?

The ODM Group is a promotional product development company established in 2003. We have our own creative team, Mindsparkz, who will closely work with your business for the customisation of promotional displays and branded merchandise. We prioritise quality and tailor our work to your marketing needs!

Some of the services we can assist you with are designing promotional displays for trade shows and outdoor promotions, manufacturing branded products for corporate giveaways and brand licensing. We can also provide you with a variety of decoration methods and sustainable marketing options. Talk to us today!

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