Whisky Advertising Ideas: Chivas Extraordinary Duty-Free Promo

Advertising whiskey is becoming more and more challenging each year. As competition gets tougher, it requires marketers to become more creative and strategic in bringing their products to the market.

And talking about whiskey advertising, we’ve come across this fantastic promotional campaign from Chivas Regal. Let’s discuss this further and discover what makes this promo extra special.

Whisky Advertising

Chivas Regal has been making history since 1801. Each whiskey is produced in Strathisla Distillery. It was originally established in 1786 and is considered the oldest working distillery in the Scottish Highlands.

Stepping into the Extraordinary World of Chivas

Blending whiskey is an art, but advertising it to the market is a different story. Both demand an extra level of dedication and artistry. And we believe that Chivas Regal delivered it in an exceptional and extraordinary approach with its whiskey promotional idea we found in the Turkey Duty-Free section.

Here’s what makes this advertising a real head-turner and buzz-maker in the travel retail space.

  • Creative LED Lights and Signage

Chivas advertising whiskey becomes livelier in-store because of the creative LED lights and signage used.

The signage is indeed bright, catching shoppers’ attention.

We also love how the brand integrates LED lights as the bottle displays’ backdrop, emphasizing each bottle effectively.

Whisky Advertising
Whisky Advertising
  • Eye-catching Bottle Glorifiers

Aside from the heart-shaped backdrop, the promo becomes more interesting because of the custom glorifier display used for each whiskey bottle.

The plinth display stands help highlight the products, creating curiosity and buzz among shoppers.

Each whiskey has its designated bottle glorifier colours, identifying the difference between them.

  • Stunning Floor Sticker

Chivas whiskey advertising ideas are indeed oozing with creativity.

Its floor advertising sticker perfectly matches the overall look of the retail display.

As its the only one that utilised colourful floor stickers, it makes this whiskey advertising more remarkable in store.

Whisky Advertising
  • Engaging Digital Display

Aside from the LED lights, bottle glorifier, and stunning floor sticker, Chivas also use the digital display to engage with shoppers.

This allows customers to get to know more about each of Chivas’ flavours and products, whilst evoking their emotions and interest.

  • Festive Product Packaging

These whisky advertising ideas wouldn’t be complete without Chivas’ festive and exceptional product packaging.

Each whisky packaging design reflects the richness of the products while showcasing the brand’s creativity.

Whisky Advertising

More Whisky Advertising Ideas from Chivas:

If you’re a fan or familiar with Chivas, you’re most likely familiar with its high-end packaging designs. Each of its products has distinct packaging that sets them apart from each other.

Chivas Regal successfully appealed to our senses by showcasing the elements that make their product unique. The tiny cloches looked created contrasted the strong image of the bottle of whiskey, which balanced their brand image.

Chivas’ Custom Liquor Display is very visible to customers. This makes for a good first point of contact for Chivas to any potential customers.

Chivas Regal brings excitement to its customers in the Philippines with its premium incentive product idea. Shoppers can get this high-quality canvas bags for Free for every purchase of the brand’s featured item.

Whisky Product Ideas to Add to Your Marketing:

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The drinks industry is highly competitive, and offering marketing gifts can help brands stand out from their competitors. A unique and useful gift can make a lasting impression and differentiate your brand from others in the market.

Tap the image below to get inspired by our recent projects with renowned Drinks Brands.

Marketing Gifts for Drinks Industry

In Conclusion,

Even the most established whiskey brands have repeatedly found themselves needing to reestablish their place in the marketplace as younger competitors vie for a piece of the pie. And needless to say, Chivas Regal continues to leave its mark in the industry with its unique and extraordinary whiskey advertising ideas released in the market, and this recent one is no exception.

If you also want your business to thrive and excel in this saturated market, the ODM Group is here to make this possible. We at ODM have been in the marketing and sourcing industry since 2003. We saw how the market and competition evolved throughout the past two decades.

Witnessing all the innovations and changes, we can guarantee that we have equipped ourselves with the right knowledge and experience to help your business stand out in the competition. We produce various promotional product ideas, from drinks marketing ideas, sports promotional merchandise, branded corporate giveaways, seasonal promotional products, gift-with-purchase ideas and first-rate promotional displays; ODM will get you covered.

Furthermore, our team of experienced product designers are here to ensure that we meet and deliver any marketing needs that our clients need. Feel free to send us a message to learn more about our services and get your quote.

2023-03-13T21:19:32+08:00

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