How to Create a Smart Custom Whiskey Gift Set | A Step-by-Step Guide

What’s the Offer All About?

Looking to spoil their customers, Monkey Shoulder offers an irresistible deal where shoppers can get a free set of beer pong for every purchase of their 700 ml Blended Malt Scotch Whiskey.

The gift will be added to the cart automatically upon purchase. This promotion runs from March 28, 2022, until stocks last. Likewise, this whiskey promotion idea is exclusive to Hong Kong only.

What Do We Love About this Promo?

As mentioned earlier, most whiskey brands use drinking essentials such as glasses as their GWP product. However, using games or board games is another unique way to engage customers. And that’s what exactly we like about this marketing campaign.

Since beer pong is best to play with friends and is very popular during drinking sessions, drink lovers will absolutely love this free item.

This game is easy to play, yet there are certain rules to follow. Fortunately, the rules are printed on the packaging, making it accessible to those unfamiliar with the game.

If you’re in the drinks industry looking for other tables/board games to include in your marketing, you might be interested in these ideas…

Some of these customised games were presented at Hong Kong & Canton Fair and are always a good choice for promotional products or as a gift with purchase. Check out each items below.

A Step-by-Step Guide to Creating a Smart Whiskey Gift Set Idea

Just like other branded gift set ideas, creating a custom whiskey gift set needs to follow specific guidelines to make it effective. Listed below is an easy-to-follow guide on how to make your own gift set.

This is a general guideline; however, you may personalise it according to your brand needs.

1. Choose your promotional swag.

Decide what free item to include in your gift set. Make sure it is relevant to your main product.

You may check what is popular or what’s trending in the market.

Moreover, you may also look at your sales data to determine which products will match your marketing idea. Always consider your customers in choosing your product.

Let’s take the Monkey Shoulder promotion as an example. Since beer pong is something relevant to drinks, using it as a gift set idea is acceptable.

2. Don’t forget to include your team.

Never underestimate the power of team effort.

Getting your team involved in decision-making makes all the difference.

Numbers and sales trends, while helpful, aren’t the only things you should rely on.

Be sure to gather qualitative information from your associates and get their say on which products would do well. Get all the insights you need to come up with better ideas.

3. Set a budget.

After identifying your promotional swag, decide the budget you can allocate for them.

Remember, having a budget will keep you on track. Always consider quality over quality.

Choosing cheaper items is okay; however, you must ensure their quality as it will reflect your brand.

4. Decide your promotional timeline.

Timing is essential in running a promotion. You may customise your gift set based on the month you launch it to the market.

Furthermore, the timeline will also help you decide the quantity you need to produce for that particular campaign.

For example, you decide to implement it during holidays such as Christmas, New Year or Valentine’s day. If that is the case, you may personalise the gift set packaging to add excitement to your promotion.

5. Work with a reliable supplier.

After deciding the product, budget and timeline, the next thing you need to do is to talk with your merchandise supplier. Their insights can be helpful in your promotion. They can assist in choosing the materials that are suitable for your need and budget. But make sure that your chosen company is a trusted one.

You may consider checking their background and the companies they have worked with before.

See other liquor brands’ gift set ideas we’ve featured before:

Closing Thoughts

According to a study by the PPAI, 85% of consumers who received promotional branded gifts decide to do business with the company that sent them. With this figure, drink brands would have better reasons why they need to invest in gift set ideas.

Looking for a Manufacturing Company to Work With?

The ODM Group is a promotional products marketing agency founded in 2003. Our diverse approach makes us a great partner for international brands who want a team to manage their projects closely. Whilst we have strong regional coverage in Asia, ODM has also grown our scale and scope of services over the years.

Our team of merchandisers combine low-cost sourcing solutions along with excellent manufacturing solutions. With our closest customers, we strive to become their De Facto office in Asia, offering complete transparency and partnership.

We also work closely with our product designers from Mindsparkz to ensure that we follow and meet the needs of our clients. We offer a wide range of marketing tools — from seasonal promotional products, branded corporate giveaways, and gift with purchase ideas for liquor brands to bespoke free-standing display units and  POS displays. Name it, we create it!

Feel free to browse our website to learn more about our premium products and services!

What to Read Next?