Brand managers and marketing managers alike are satiating their reflection this time of year. As the festive season comes to an end, budgets are bulging from marketing departments to welcome the new year. Its essential to reflect on the consuming season and plan ahead! Here is a great example of a gift with purchase campaign employed by Smart Living, cleverly slotted into Cathay Pacifics airline magazine.
They opt to use promotional bags and internal vouchers in this combo xmas offer, inciting the readers to turn the pamphlet and look at whats to offer.
Why this gift with purchase is a great example to all:
The products! Promotional bags are a great example for use in all types of campaigns due to the all-encompassing nature of the product. Including an internal gift voucher, neatly branded a ‘smart voucher’, is a great way to encourage additional purchases and further customer spending.
The question is, how can this help my brand?
- Stimulate Sales. Every business looks for ways to give an additional boost to sales; and this is certainly one of them. Especially when offering a free gift with purchase, it can only help offer further incentive to buy the products on offer and even encourage an impulse purchase.
- Brand Awareness. Offering a product that holds use and has the potential to be taken around is a great way to increase awarenes.. Brand recognition is essential for any brand, there is a never a point to stop trying ways to get your brand out there!
- Give back! A happy customer, is a happy business right? Offering products that a potential customer will actually enjoy, and find use of is how to make an effective promotion- this in turn will help build success and crucial recognition via word of mouth and various other social channels.
- Add variance to your product portfolio. It can never hurt a brand by adding a little more spice to your offering. In this sense offering an on pack promotion is a perfect outlet to do so.
Check our special portal dedicated to gifts with purchase and have a look at the cases below: